Avery Dennison Corporation (NYSE: AVY) will build on its 75-year heritage of discovery with the introduction of several groundbreaking labeling, facestock and adhesive technologies at Labelexpo Americas 2010.
The labeling industry’s premier trade show runs Sept. 14–16, at the Donald E. Stephens Convention Center in Chicago. Avery Dennison will be located in Booth 119.
“At this year’s show we are focusing on the key role Avery Dennison plays in helping customers fulfill their brand- and business-building ambitions,” said Don Nolan, group vice president, Roll Materials. “We will highlight our role in creating impact on the shelf and how it translates into success for our converter customers and their customers.”
“Avery Dennison has a new vision – to make every brand more inspiring and the world more intelligent,” Nolan said. “We’re moving from being a substrate provider to our direct customers to a developer of innovative packaging solutions that address the needs and insights of consumer packaged goods companies. The new technologies we are introducing solve several of the challenges they face in communicating their brands and providing information effectively.”
At the show, Avery Dennison will demonstrate a variety of other new products, technologies and services, including:
- Polyphane™ Fit – targeted primarily to the beverage category, Polyphane Fit is a roll-fed shrink film that delivers shrink ratios up to 50 percent, allowing brand managers and packaging designers to use a broader range of contoured bottles.
- Fasson® Superfine™ – a line of premium, uncoated wine label facestocks that are Forest Stewardship Council certified and HP Indigo-, offset- and flexographic-printable. The facestocks are designed to exploit various production techniques to maximize the impact of brand graphics.
- Fasson® Digital Substrates Portfolio – a growing number of print-ready substrates certified for printing on Xeikon, Jetrion and HP Indigo roll-fed presses. Core products include rigid and conformable films, shrink films, flexible packaging and durables, as well as Fasson® Superfine™ wine papers.
- Fasson® Customer-Ready Durables Label Portfolio – the portfolio holds seven optimally engineered, UL®-recognized product combinations for flexo UV and water-based inks; digital UV inkjet; wax/resin and resin/thermal transfer ribbons. Also included are adhesives for a very broad temperature range.
- www.enhanceyourbrand.com – a new online resource that demonstrates the visual impact and operational efficiencies of pressure-sensitive labels. It targets packaging designers, brand managers and packaging engineers with consumer packaged goods (CPG) companies serving the food, home and personal care, beverage, beer and wine segments.
Additional show highlights include the presentation of the R. Stanton Avery Lifetime Achievement Award at the seventh annual Label Industry Global Awards Ceremony on the evening of Sept. 14. The award recognizes the values and vision of Stan Avery and his pioneering efforts in the label industry, and will be presented to a high-profile industry influencer and motivator who has contributed to the promotion and growth of the label industry.
In addition to celebrating its 75th Anniversary while at Labelexpo Americas 2010, Avery Dennison is planning commemorative events throughout the anniversary year. More on Avery Dennison’s history is available at www.averydennison75years.com.
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