The new 1.5L PET bottle label was created together with the 6-pack. These had to be in line with the existing brand architecture, not confuse the consumer, while unique characteristics had to be introduced to clearly communicate it as being a limited edition.
The bottle was given a metalized colour effect in order to stand out as being a special edition. On the label and shrink the floating squares were given two colours gradients to represent the mixture in taste of the lemon and ginger. Realistic images were illustrated to communicate the unique tasting experience to the consumer.
Credited to the unique flavour and design, the limited edition was successfully introduced on the Czech Market for the summer.
Poděbradka recently introduced the new Pomelo flavour into the Czech market. Based on the professional relationship already in place, Claessens|Cartils was asked to develop a new limited edition ‘Lemon & Ginger’ flavour aimed to refresh and quench the thirst of their consumers for the hot summer.
Source: http://news.claessenscartils.com/
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