Pira International has published a white paper for brand owners that examines the relationship between brand strength and packaging.
This white paper assesses how brand managers quantify the performance of packaging when measuring brand strength. It also provides a unique insight into how brands use packaging to brand strength, and identifies opportunities to 2015.
The white paper is based on a new study, Brand strength and packaging - a strategic report for brand owners, packaging converters and raw materials suppliers.
This study takes an in-depth look at how brand managers assess the performance of packaging when measuring brand strength, and forecasts how this is likely to change over the next five years.
With an assessment of 33 end-use categories, this unique report provides a strategic guide to the relationship between brand strength and packaging, the impact of new technologies, changing consumer attitudes and opportunities for brand owners, converters and suppliers. Based on a comprehensive methodology brand strength and packaging is the essential strategy tool detailing how current and emerging trends will shape consumer packaging.
The full study Brand strength and Packaging - a strategic report for brand owners, packaging converters and raw materials suppliers. is available now for £3,750. You can purchase this report online in our eStore, or you can contact Stephen Hill at +44 (0) 1372 802025 or via e-mail.