Polish Label printer Etiko banks on fully digital prepress workflow for improved quality, faster turnaround and market leading position
When making an investment, it's important to go for the latest state-of-the-art technology. This was the primary reason Polish label printer Etiko decided to invest in Esko Full HD Flexo for Labels, as well as the CDI plate imaging technology. Etiko specializes in self-adhesive labels on rolls and was one of the first companies in Poland to work with Esko’s advanced screening process and the associated standardized procedures required for the highest quality label printing. The company’s objective was to gain competitive advantage with the ability to achieve high solid ink density, greater stability in the highlights and a wider color gamut.
"Our investment in Esko Full HD Flexo for Labels underlines our commitment to produce the highest possible print quality for our customers. And that is exactly what the market is demanding these days," comments Tadeusz Kozinski, Managing Director at Etiko. "After just a few weeks of working with Full HD Flexo, we already noticed the variety of benefits this technology offers: it allows to achieve a higher level of quality in plate imaging, enabling us to get significantly better printing results. We are also very pleased with our partnership with Esko. They have been supporting us every step of the way, and we see them as true partners in our business success."
Before installing Esko Full HD Flexo, Etiko was using analogue imaging technologies. One thing was clear to Mr. Kozinski right from the start: when it came to investing in new plate production technology, it had to be the latest, state-of-the-art solution. "In our opinion, Esko is an undisputed market leader in the field of flexo printing prepress. This and Esko's advanced solutions give customers like us the necessary assurance of not backing the wrong horse," adds Kozinski. For him it's clear that digital technologies change extremely quickly, and it's critical to implement the latest solutions in order to meet the evolving needs of customers and stay ahead of the competition to gain new customers.
Quality advancement and flexible plate selection
With its fine highlights, transitions to zero, sharp text and brilliant image details, Esko Full HD Flexo has quickly set new standards at Etiko. The key benefits include gravure-like ink laydown and a fully digitally controlled platemaking workflow. The unique dot shape produced by Esko Full HD Flexo generates plates that can be used for the highlight, shadow and solid ink areas of print jobs.
"Agencies and marketing departments are increasingly demanding photorealistic color reproduction of images or other special effects, even for labels,” explains Kozinski. “Transitions to zero are now possible, allowing us to meet these requirements. Without Esko Full HD Flexo, we would not be able to do so." Another important decision-making criterion for Etiko was the ability to freely choose plate material. Since Esko Full HD Flexo supports all major digital flexo plate and sleeve brands, it is no longer a necessity to work with solutions from a specific manufacturer.
Just like many countries in Europe, also the Polish label printing market is price sensitive. But with the investment in Esko's Full HD Flexo technology – partly supported by an EU funding , Etiko is confident to easily achieve full return on investment. “We anticipate an increasingly growing demand from our customers for higher print quality and shorter turnaround times,” Kozinski adds. "We are convinced that this will be a key differentiator for us. According to data from the FINAT association, the label market in Poland is only half the size of that in Germany, yet there is significant opportunity for companies that use game-changing technologies. We have taken an enormous step forward with the innovative Esko technology and see ourselves very well positioned to be successful in a competitive market."
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