A new in-depth study of the dynamic sleeve labelling market has just been published by AWA Alexander Watson Associates. The research report AWA Global Sleeve Label Market Study 2018 is an update on the current status in this market, and it confirms how strongly sleeve labeling technology has established itself in a relatively short timescale. Today claiming around 18% of the overall global label market, it is a maturing technology -- but growth is still strong, at an annual 5.5%. As the study documents, most of the volumes are in heat shrink sleeves, representing around 88% of usage, and with the Asian region claiming the highest volumes by far. Across all the sleeve label formats – heat shrink, stretch sleeve, ROSO™ MD sleeve, and RFS MD sleeve -- the major end-use market sector is, of course, beverages, at 66% of volumes, with food-related applications today in second place at 19%. Substrates, supply chain The study goes on to examine the different sleeve material substrate