Carlsberg Sweden recently unveiled a radical redesign of their beverage range, Xide. The extensive portfolio of alcoholic mixed RTDs has been injected with a new lease of life via 10 exclusive label designs, printed by Spear. Carlsberg’s design agency on the project was Nine. Nine’s objective was “to bring the X to life”. Spear helped to achieve this by working closely with designers throughout the process to identify the optimum printing processes and finishes for each piece of artwork. “The redesign of Xide was a complex project, with unique and intricate artworks requiring completely different printing techniques for each flavor in the range. Essentially each SKU was a project in itself and the technical knowledge, experience and support provided by Spear proved invaluable in translating the original vision to an award-winning range of beverage design,” Andreas Linnell, Design Director, Nine. Spear utilised a combination of screen/flexo and foil processes to enrich ...