Flexibility, investment in technology, product quality improvement and caring for the welfare of employees are the major factors that determine the growing success of the packaging and labelling company “PakMarkas”. As a result, in 2013 the consolidated turnover of the company’s subsidiaries in Lithuania and Latvia increased by 5.4 percent to LTL 70.7 million.
“The packaging market is highly dynamic: both fashion and consumer expectations are changing rapidly. In order to stand out, manufacturers are trying to make use of all possible technological options—from printing techniques, original, unconventional, high-quality packagings to eco-friendly solutions,” says “PakMarkas” director Virginijus Gumbaragis.
According to the head of the company, the boost in export volumes resulted in the 35-percent growth of domestic sales of adhesive labels and shrink sleeves in 2013. In addition, sales of gear and automation elements accounted for the 10-percent increase. Such results were influenced by the development of exports and the opening of the only official “Motovario” reducer assembly centre in the Baltics. With the increase in production exports to the Ukrainian and Belarusian markets, the number of employees in this sector has increased by 42 percent.
The same growth trends prevailed last year in Latvia where the company manages its subsidiary SIA “PakMarkas” with an increase in turnover of 8 percent in 2013 and the growth of production of colour labels and blanks of 32 percent. Due to the burgeoning demand in colour labels, the number of employees in the neighbouring country has grown by one-third. It is estimated that the growth of sales in Latvia this year will constitute 8-10 percent.
As pointed out by Mr Virginijus Gumbaragis, a consistent growth of the company depends not only on the innovations to be implemented in the production to respond to the market needs, but also on the competence of employees. Last year we carried out projects the success of which was doubted even by the experienced packaging manufacturers in other European countries claiming that the production is impossible to be packed. Meanwhile, our employees have come up with a solution and saved a lot of redundant expenses for both customers and the end users,” says Mr Gumbaragis.
This year “PakMarkas” is planning to keep on investing in the label production equipment which will allow to even more qualitatively satisfy the growing needs of the customers and fully comply with the production requirements.
Established in 1994, the company “PakMarkas” operating in Lithuania and Latvia specializes in the production of self-adhesive labels, printing of packaging, packing and labelling equipment, gear and automation systems. In 2013, the Lithuanian Confederation of Industrialists nominated the company as “Successfully Operating Company 2012” in the category of small and medium-sized businesses. The company pays a considerable attention to the promotion of social responsibility in Lithuania; therefore, in association with its partners “PakMarkas” has set up the Lithuanian Association of Socially Responsible Business