White Rock Distilleries, the Lewiston, Maine-based manufacturer and importer of fine spirits and liqueurs, teams up with Amcor PET Packaging to convert several brands to unique PET packaging, matching the look of glass while also giving White Rock’s brands their premium look White Rock’s first foray into PET for its Pinnacle® brand began in 2006 with a conversion from glass for a 1.75 L package. “It was a tremendous success and one that we are very proud of,” said Joe Werda, White Rock’s Director of Operations. Results of this conversion have driven a three pronged strategy by White Rock into PET packaging with Amcor. Noting the importance of a premium look, Werda said specific brand identity factors such as shape, color and embossing are critical concerns that require time and resources. “We look to PET packaging in three areas: brand extensions, packaging redesign and new product development,” Werda said. “Amcor is really pushing the envelope in design and engineering. Their bottles