Lightweight PET juice package design taps lemon’s shape, texture and natural origins to heighten shelf appeal and reduce costs It’s called “Lemon Top” and for good reason. Customers of Cliffstar Corporation , the USA’s leading private label juice provider, will soon roll out the unique package into retail food outlets nationwide. The 32-ounce PET bottle from Amcor PET Packaging looks and feels the part with its lemon-peel texturing on its lemon-shaped top. Embossed leaves further communicate the natural goodness inside, and in keeping with tradition over many years, the deep ‘Cliffstar green’ color is synonymous with its lemon juice packaging. “This is an updated design with far more brand appeal for our customers. It looks great and is beyond anything else on the market, which will draw interest from more consumers and help drive sales in various departments throughout a store” said Jason Krause, Cliffstar’s Director of Marketing. “In the past, most private label and store brands ha...