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Top world label honours for FINATmembers

FINAT members have won top honours in the 2008 World Label Association’s competition,
whichwas held in associationw ith Labelexpo USA in Chicago.

So good w as the quality of thew inning labels that the judges w ere unable to agree onw hich
was the absolute best and declined to name any as the ‘World’s Best’. Judges’ chairman
Tony White said: “We could not reach a unanimous agreement but two labels from FINAT
members were so good, each could be considered to be the best in the world.”
FINAT, the global trade association for the self-adhesive label industry, holds its ow n label
competition in conjunction w ith its annual Congress, thew inners of which go through these
world finals which this year saw eight winners from FINAT members, eight from America’s
TLMI label association and six from Japan’s JFLP organisation.
The quality of a tiny label, printed in Japanese, from Germany’s Schreiner Group GmbH for
attaching to a pharmaceutical syringe and a large Esso oil label printed by Turkey’s Detsan
Baski San ve Tic company caused the judges’ quandary. “Each was so wonderful that itw as
impossible to say which was the absolute best,” said Mr White.
Schreiner’s syringe label, silk screen printed on polypropylene substrate reproduced
extremely sharp Japanese characters w ithin a tiny space,w on the Screen Line category.
“Everything on the label, produced for Roche Diagnostics GmbH, w as so clear and sharp
with extremely small print and it is probably the best I have seen in a lifetime of label printing.
It shows what can be achievedw ith the screen process and the label quality w ould be hard
to beat at any level,” Mr White said.
Esso’s A4-sized label, for its Ultra, Ultron and UniflowOils for the Russian-speaking market
in the Screen Colour Process section, was also “an outstanding example of screen printing
on a polyethylene substrate” with a mixture of four colour halftone images and a bright red
banner w ith nice reversed-out lettering. “It was another hard to beat example of a relatively
large label,” Mr White commented.
Other winners from FINAT’s membership included:
A label for the Basler creative hair style 150ml containers produced by schäfer-etiketten
GmbH, in the Screen Line & Screen group, was “a simple design with a couple of contrasting
colours produced to a high level of screen printing on polyester filmusing UV inks…which
showed what can be achieved on a production basis.”
In the Multi Process Line category Dow Industries’ label for Insatiable Caramel Kiss won
honours for its “immediate eye appeal”. Printed by UV flexo methods on a film substrate with
matt and gloss varnish made extremely good use of foil stamping,” said the judges.
A “neat tag with good clean die cut lines” for Marchesi Frescobaldi Santa Mariawonworld
honours for Arca Etichette S.p.A in the tags section. “The background tag and the booklet
printed by offset were perfectly colour matched,” was the verdict.
Teollisuustarra Oy’s label for Farmos Powerclean, with its ‘contrasty’ printing on a very
product-orientated brushed chrome foil was “a very serviceable label fit for use” and won the
Flexo Line Screen/Tone group.
In the Letterpress Colour Process section, Kolibri Labels B.V.’s label for Greenland Body
Wash, which won the Best in Show award at FINAT’s June competition, was the only
letterpress label to break Japanese domination of these categories. “Exceptionally well
printed on a polypropylene based using UV technology – a very nice label deserving better!”
was the verdict.
Among Offset Wines and Spirits labels, Tapp Technologies Inc’s product for Lincourt Santa
Ynez Valley Cabernet Sauvignon 2005, was a “clean-looking labels using UV offset litho
printed on a paper substrate…and was spot on.”
Skanem Introl SA’s label for Royal Velvet Cream was “a nice job…printed using UV flexo
(and) an example of the startling effects which can be achieved with flexo.”
In the Innovation section, the Schreiner Group’s Black Panel Effect capacitive sensor –a
step on fromthe normal printed circuit board –consisted of a black layer w hich show ed
symbols and a functional layer transmitting electronic pulses. It was “an achievement printed
using UV screen printing onto a filmic substrate in seven passes when the degree of
accuracy required is so high” said the judges.
The Digital Printing section saw Tapp Technologies Inc’s Auto Moto 2006 California
Chardonnay “evocative yet simple” label win the honours. “This example shows what can
be achievedw ith digital technology using a very fine screen ruling and four individual
colours,” was the judges’ verdict.
The international judging panel consisted of Mike Buystedt, of the USA, Prof Hanna, of
Japan, Peter Petran, of Australia,w ith Mr White in the chair.