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Showing posts from March, 2011

Multi-Color Increases Thirst For Italian Wine

Multi-Color Corporation (MCC) is delighted to announce the acquisition of Italian wine label specialist La Cromografica. MCC has entered into a binding agreement to acquire 100% ownership of La Cromografica for a purchase price of approximately Euro 8.3 million, payable in cash with an expected closing on April 1, 2011. Located in the heart of Tuscany in Florence, Italy, La Cromografica specializes in high quality wine labels for Italian premium wines. The company's revenues were approximately USD 11 million (Euro 8 million) in 2010 with profitability consistent with MCC's other wine label printing operations. The acquisition is expected to be immediately accretive. "The acquisition perfectly complements our existing Italian business, Guidotti Centrostampa, by providing short run technology solutions common to our wine label businesses in the USA, France, Australia and South Africa. We know La Cromografica's type of business extremely well and have been im

Karl Lagerfeld Diet Coke

Diet Coke takes another stylish step into fashion this Spring by announcing its second fashion collaboration with international creative genius, Karl Lagerfeld. The world-renowned designer will create not one but three new and exclusive designs for the iconic aluminium Diet Coke bottle. The ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ is totally irresistible and is set to become the perfect accessory for style conscious women everywhere. Using the light and playful elements of his identifiable trademark style, such as graphic cuts, a contrasting black and white palette and clean lines broken with colour or detailing – Karl Lagerfeld has created a bold, contemporary yet instantly recognisable collection. Referring to his first design for Coca-Cola light in 2010, Karl Lagerfeld said, “I love this bottle but it’s time for a new one. Actually I want to do three bottles.” He also added, “I loved what we did last year but I will love 2011 even more. I’m delighte

Flagship new European ‘FUJIFILM Advanced Print Technology Centre’ announced

Fujifilm today announces that it is due to open a new European “Advanced Print Technology Centre” focussed on demonstrating the entire Fujifilm portfolio of digital print solutions.  Located in Brussels, this state-of-the-art centre, which comprises over 500m² of demonstration space, will enable print service providers to learn how they can take advantage of the latest digital print technologies to help them drive their businesses forward and maximise revenues.  Many digital print applications will be showcased, from SRA3 format commercial work to wide-format and super-wide format indoor and outdoor print applications, and at the heart of this state-of-the-art array of hardware will be XMF, Fujifilm’s unique cross-media workflow.  The new centre will also host the company’s groundbreaking new B2 sheet-fed inkjet press, the Jet Press 720.  “We are very excited that 2011 marks the official opening of this new facility,” comments Ryuta Masui, senior vice president, FUJIFILM Europe GmbH.

Washable labels without compromise

Self-adhesive wine label adoption continues to grow rapidly across Europe. High speed, trouble-free conversion allows brands to create exceptional results across a range. One of the biggest of all wine labelling challenges lies in washable labels. Simple end-of-life label removal is not enough on its own – although this is, of course, a basic requirement. A bottle also faces many challenges during shipping, storage and end use. The label must look good and safeguard a brand image throughout. Fasson® WLA adhesive has been a proven solution for more than ten years, offering unparalleled performance with wash-off labelling. In combination with the right facestock, it delivers reliable adhesion, durable branding and clean removal at the washing plant. Wine and Spirits Segment Manager Gwenaelle Le Garrec is in no doubt why Fasson® WLA adhesive has endured for so long: “Washable is one of the most difficult adhesive formulations to get right. Avery Dennison has retained the Fasson®

Pure Impression secures PDF workflow and optimizes offset and digital printing with Alwan’s CMYK Optimizer

With an industrial policy based on technical efficiency and respect for the environment, the choice of a standardization technology for thousands of PDFs, intended for offset or digital printing, was a strategic decision for printing firm Pure Impression. After testing several technologies, the company chose Alwan CMYK Optimizer. The software has had a major impact. Pure Impression has improved quality and productivity, helping it forge stronger relationships with its customers. Pure Impression is a commercial printing works with a printing system that comprises three offset presses and two digital presses: a Komori 52 x 74 cm four color + acrylic varnish, a Komori eight color 72 x 104 cm, a Komori four color 72 x 104 cm + acrylic varnish, an HP Indigo 7500 digital press and an HP Indigo 5000. The company’s core business is professional publishing (magazines, periodicals, reviews, catalogs, books etc), advertising and marketing collateral (brochures, leaflets, booklets, sleeves,

Xeikon releases X-800 digital front-end with latest generation Adobe® PDF Print Engine

Xeikon launches the 2.50 version of its X-800 digital front-end with the latest Adobe PDF Print Engine, delivering a forward-looking workflow solution that increases levels of flexibility for its customers. The RIP will provide high-powered PDF-native rendering to ensure that the latest transparency effects and other complex design elements can be quickly and reliably reproduced on press, exactly as the designer intended. The Adobe PDF Print Engine 2.5 is the latest version of Adobe’s PDF rendering technology, built on a modern, modular architecture that maximizes system resources and rendering efficiency. Xeikon customers will benefit from predictable reproduction of sophisticated PDF designs, and increased workflow flexibility to accelerate job throughput, reduce costs and increase profitability. Industry Standards Providing outstanding workflow integration capability, the Adobe PDF Print Engine is based on industry standards such as ICC, JDF and PDF. “The Adobe PDF Print Engin

Edale hold third distributor training event

Edale held their third annual distributor training event from 8-9 March 2011. This event saw 20 distributors from all over the globe travel to Manchester, UK, to partake in two full days of product training; including visits to two existing Edale customers – and a demonstration of the brand new web fed flatbed die cutting machine, the FDC-510. On the first day, the distributors were taken to see short run folding carton suppliers, Reelvision Print. Reelvision, based in Lancashire are a successful start up company who have seen their business expand so rapidly in the past four years that they now own two Edale Gamma flexo systems – and are the first business to purchase an FDC-510. Distributors were taken on a tour of the factory before Gareth Bakewell, joint MD of Reelvision, and James Boughton, MD of Edale, gave a presentation followed by Q&A session. The afternoon and following day saw the group head to a conference centre in Manchester where the Edale Sales team were o

RR 24 removable adhesive – Innovative new arrival offers performance, versatility and choice

UPM Raflatac’s new RR 24 removable adhesive is designed to perform superbly on-press at the highest speeds and offers excellent die-cutting. Faster press speeds boost productivity for a more profitable operation. This new adhesive adds choice and versatility to UPM Raflatac’s range of paper face materials, especially as it performs across a wide range of temperatures. The new anti-aging formulation also has excellent shelf life, meaning RR 24 can be stocked with confidence to satisfy demand for shorter lead times. RR 24’s most desirable properties for packers include fast and trouble-free label dispensing and excellent initial adhesion on difficult substrates like cardboard. Once applied, RR 24 offers good long-term removability. For further information, please contact: Mr Neil Fedorowycz, Director, Business Segment Prime, UPM Raflatac Europe, tel. +44 77 7461 0131

Hellenic Miller Newsprint Improves Offering and Strengthens Customers Ties With KODAK VERSAMARK VL4200 Printing System

New Cypriot newspaper printer Hellenic Miller Newsprint, a joint venture between Hellenic Distribution Agency ltd. and Miller Distributors ltd., will start printing 25 foreign titles after investing in the KODAK VERSAMARK VL4200 Printing System. Local production slashes costs “Over the past two or three years newspaper sales have declined because of prices being driven up by rising air freight costs,” explains Michalis Iacovides, Managing Director and owner of the operation that distributes almost all of the foreign newspapers in Cyprus. “As an island we’re reliant on air transportation, and with rising air freight costs set to continue, it made commercial sense to invest in our own printing capabilities.” Costs were not the only issue – delivery times were also having a big impact on sales. Iacovides explains: “A few titles that were being printed in Greece or Turkey were arriving by 8:00 am and available in shops by 9:00 am to 9:30am. Most of these will now be available for bre

WS Packaging Group Enters Strategic Partnership with Italian Manufacturer of High-Speed Rotary Self-Adhesive Labelers

The agreement gives WS Packaging exclusive distribution rights in the United States and Mexico. WS Packaging Group, Inc., has partnered with ILTI S.r.l. (Italian Labelling Technology Industry) of Mantova, Italy, to expand its Automated Systems Division (ASD) portfolio to include a series of rotary labelers designed for pressure-sensitive label applications in the food, beverage, automotive, wine and spirits, pharmaceutical, and home and personal care markets. WS Packaging has acquired the exclusive distribution rights of the high-speed rotary equipment within the United States and Mexico. “WS Packaging is a respected leader with a significant presence in the printing and label converting market within North America,” said Tarcisio Scapinelli, president and CEO for ILTI. “ILTI strengthens WS Packaging in the field of self-adhesive label application equipment and their unique capability to supply both machines and labels that few competitors in North America can offer.” “Exp

FLEXcon Acquires Arlon Engineered Coated Products and Arlon SignTech, Ltd.

Acquisition Strengthens FLEXcon’s Presence in the Industrial Marketplace with Adhesive Tapes and Laminates. FLEXcon , a leading manufacturer of pressure-sensitive films and adhesives, has acquired the business assets of Arlon Engineered Coated Products and Arlon SignTech, Ltd. of San Antonio, Texas forming FLEXcon Industrial, LLC. This strategic move expands FLEXcon’s manufacturing capabilities to produce engineered products. The new FLEXcon Industrial, LLC has hired all of the executives and employees. For more than 50 years, Arlon Engineered Coated Products has manufactured a range of industrial products for numerous industries. The company coats and laminates a variety of films, foams, synthetic materials, and foils. Arlon SignTech, Ltd. produces flexible PVC substrates used in outdoor signage – they are a supplier to Arlon Graphics, LLC . The new FLEXcon Industrial, LLC will continue to manufacture and sell its full line of adhesive tapes and laminates. “FLEXcon is excited to

Murray Prepress boosts workflow productivity with EskoArtwork Personal Automation Engine 10

Canadian packaging specialist Murray Prepress Ltd. has boosted the efficiency and accuracy of its workflow with the installation of EskoArtwork’s Personal Automation Engine and Plato imposition software. Based in Ontario, Murray Prepress—which provides top shelf CTP solutions, digital proofing, image retouching, color manipulation and high-end color management to the packaging industry—is the first Canadian user of Personal Automation Engine . From the moment owner Chris Murray decided to update the shop’s production workflow, EskoArtwork’s technology was on the short list, the result of the vendor’s rock-solid reputation for delivering advanced solutions for the packaging industry. Personal Automation Engine and Plato did not disappoint—in fact, they have brought the prepress workflow to a whole new level of accuracy and efficiency. Personal Automation Engine is a powerful software that automates many workflow tasks in the background and reduces operator interaction. It was in

Mark Andy Inc. Signs New Agent for Italy

Mark Andy Inc. is pleased to announce the signing of Mr. Paolo Nascimbeni, an agent representing Mark Andy press and Rotoflex finishing equipment brands in Italy. Mr. Nascimbeni joins the Mark Andy Inc. global team of representatives with over 30 years experience in the labels market and a strong history representing both narrow- and wide-web press brands through well-known agent SOMACA. "We are excited to have Paolo on board representing our brands in Italy," states Richard Holden, head of sales and marketing in Europe for Mark Andy AG. "His rich experience with the Italian market combined with his knowledge of the converting industry make him an ideal candidate to represent our brands in this critical European region."   Source: www.markandy.com

Presstek Helps Anglia Print Achieve Carbon Neutral Status

UK print service provider Anglia Print Ltd is a long-standing customer of Presstek, Inc. (NASDAQ: PRST), a leading manufacturer and marketer of digital offset printing solutions, and has become the first printing company in East Anglia to be certified as carbon neutral by the CarbonNeutral Company. The Beccles and Norwich based company believes its investment in a Presstek 34DI digital offset press has significantly enhanced its sustainability credentials and played a crucial role in helping it achieve coveted carbon neutral status. John Popely, Director of Anglia Print Ltd continually seeks new ways to improve sustainability: “Through the installation of the Presstek 34DI we have reduced our energy consumption, chemical usage, water usage, and paper waste. Our recently completed greenhouse gas assessment highlighted that our electricity consumption is significantly lower when compared to our competitors. The CarbonNeutral Company asked us to check our meter readings again because

Chadwicks Unveils £2 Million Investment

Leading flexible packaging manufacturer Chadwicks Shrink Sleeves has invested over £2m in new technology and machinery to secure its pan-European position. In a market that is set to grow rapidly from 2011 to 2015, together with a trend for shorter runs, Chadwicks has set out to become one of Europe’s largest niche shrink sleeve providers. The bulk of the investment has gone into new equipment, including a new DCM seaming machine, DCM cut singles machine and a state-of-the-art, high-speed MPS UV Flexo press with Gravure station, offering all the latest technology at Chadwicks’ UK site in Bury, Greater Manchester. The investment follows an in depth market research initiative that has seen Chadwicks shape its shrink sleeves business to focus on flexibility, scaleable volumes and materials technology delivered across an industry-leading range of print formats. Chadwicks is now one of the few shrink sleeve providers able to deliver high quality product across a range of vo

Gerresheimer acquires Brazilian pharmaceutical plastic packaging company Védat

Gerresheimer AG, one of the leading worldwide suppliers to the pharma and healthcare industry, has acquired the Brazilian company Védat to strengthen its pharmaceutical plastic packaging business in South America. Védat is a major Brazilian manufacturer of pharmaceutical plastic packaging products, especially plastic closures. “Expanding in emerging markets is a key component of our growth strategy. The acquisition of Védat, a technology leader and very profitable company in Brazil, is significantly strengthening our position in the South American pharmaceutical primary packaging market. It perfectly fits our strategy of doubling our sales in the emerging markets from EUR 100 million to EUR 200 million by 2013,” commented Uwe Röhrhoff, CEO of Gerresheimer AG. Védat has an excellent positioning in the South American market for pharmaceutical plastic packaging. Its product portfolio comprises plastic closures, PET bottles and other plastic containers and the majority of its customers

AVERY DENNISON UNVEILS NEW BUSINESS UNIT NAMES AS PART OF BRANDING INITIATIVE

Avery Dennison has given its business units new names to communicate their focus on market-driven solutions that help make brands more inspiring and the world more intelligent. The company’s largest business unit, Roll Materials, becomes Label and Packaging Materials (LPM) to reflect the fact that its innovations in self-adhesive technology extend beyond labeling to packaging applications and solutions.  Retail Information Services is now Retail Branding and Information Solutions (RBIS) to reflect its comprehensive suites of products and services for retailers and apparel brands, while Office Products becomes Office and Consumer Products to reflect the relevance of its organization and identification solutions to the home as well as the office. Graphics and Reflective Products becomes Graphics and Reflective Solutions; and Specialty Tape Division becomes Performance Tapes.  The company’s Specialty Converting Division, which includes Industrial and Automotive Products, Perfo

MÃœNCHEN HOSTS AVERY DENNISON WINE LABELLING, DESIGN, AND PACKAGING EVENT

Avery Dennison brought together leading representatives of the wine industry from Germany, Austria and Switzerland for a day’s ‘journey with wine’ in München, Germany, in February. Focused on the creative disciplines of labelling, design, and packaging for wines, the event was led by Avery Dennison Roll Materials Europe, who offer the dedicated range of Fasson® self-adhesive wine labelling materials to meet the functional needs of wine labels, and at the same time to enable the bottler to reflect traditional, modern, and ‘out-of-the-box’ design values. Profile of a wine consumer Moderator Henrik Kajueter, Vice President Marketing, for Avery Dennison Roll Materials Europe, welcomed the 42 participants, and the day’s programme began with an inspirational talk on the many different profiles of wine consumers by internationally-acclaimed author and journalist Jens Priewe. For more than twenty years, Mr Priewe has written exclusively about wine making and the appreciation of fine wines,

Crisp taste without water: Weidenhammer packaging for sausage products of Rügenwalder Mühle

Cooked sausages packed in water are a thing of the past. Since mid-October, Rügenwalder Mühle has been selling its newest "Mühlen Würstchen" sausage products in stable, resealable plastic cups manufactured by the Weidenhammer Packaging Group (WPG). Produced by the company's plastics division, Weidenhammer Plastic Packaging, using in-mould labelling (IML) technology, the cups are not only convenient, they also make an attractive package for the tasty snacks. This makes it even easier to visually distinguish the product from the competition in the refrigerated section. Cooked sausages, including Wieners, Frankfurters and stringed sausages, are among Germany's favorite sausage specialties. They are sold fresh from the meat counter or packed in water as long-life products in glass jars or cans. "Mühlen Würstchen,“ the recently introduced sixth brand produced by Rügenwalder Mühle, closes a gap in the company's product range. In October, the meat products manufac

Step into the Pro Label Studio

UPM Raflatac has launched a new website for label and packaging designers. Pro Label Studio presents visual examples and valuable information about the numerous possibilities that self-adhesive label materials offer for building brands and enhancing the shelf-presence of consumer products. On the website, designers can learn about the challenges and requirements that different packaging materials, special effects and printing techniques place on label design and the choice of label material. Pro Label Studio helps designers select the right label materials for end-uses including wine, beverage and personal care labelling, and renders textured previews of selected designs and materials on various kinds of product packaging. By rotating the previews, users get a feel for how the selected combinations work in real life. For designers who want to create something new and exciting, Pro Label Studio presents Innovations: new materials that offer fresh co

Reynders Purchases Fourth ROTOCONTROL Slitter/Rewinder Inspection Machine

ROTOCONTROL today announced the receipt of a purchase order from Reynders Pharmaceutical Labels nv in Belgium for an RSC Slitter/Rewinder equipped with an AVT Helios 100% Inspection System. Three other ROTOCONTROL Slitter/Rewinder Inspection Machines were previously purchased by Reynders Etiketten nv, also located in Belgium. The new machine will include a vacuum splice table with integrated waste windup at the vertical inspection area, a recently released option available on all ROTOCONTROL RSC Slitter/Rewinder and RSP Single Pass 100% Security Inspection Machines. Marc Reynders, CEO of Reynders_Label Printing commented, "Our current investment of three ROTOCONTROL inspection machines has proved very beneficial for label production at Reynders Etiketten nv. Significant growth within Reynders Pharmaceutical Labels nv resulted in a need to expand our slitting/rewinding and inspection capacity, and we naturally opted to invest in another ROTOCONTROL machine". Reynders Pha

Presstek Dealer Finds Market Demand for Presstek DI® Presses in Germany

Presstek, Inc. (NASDAQ: PRST), a leading supplier of digital offset printing solutions to the printing and communications industries, today announced that Heinrich Baumann, the company’s full-service dealer based in Germany, has recently installed two Presstek 52DI-AC presses in large, high-end production shops. Heinrich Baumann is located in Frankfurt am Main, Germany and is one of the most prominent partners to the graphic communications industry in the country. Along with its portfolio of prepress and finishing equipment, Heinrich Baumann also distributes the full range of Presstek DI digital offset presses. “These two 52DI-AC installations combined with other DI successes in the region, confirm that our growth strategy of expanding internationally is working,” said Guy Sasson, Presstek’s President, Europe, Africa, and Middle East Region. “Over the last several years, our presence in the German market has been consistently increasing. First we found reputable distribution partner

Kodak Pledges $100,000 Donation to Red Cross Japan Relief Efforts

Kodak (NYSE:EK) announced a $100,000 donation to the International Red Cross relief efforts helping survivors of the earthquake and tsunami in Japan. The donation will be made directly to the International Red Cross from Kodak’s Japan offices in Tokyo. “The challenges facing the people of Japan are beyond description,” said Augie Melendez, Kodak’s Chief Diversity & Community Affairs Officer. “We hope this contribution will help relief efforts in the months to follow.” Kodak’s operations in Japan include sales, customer service and support, and manufacturing. There were no injuries among Kodak employees and their families in Japan. About Kodak As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus .

Food companies in UK urged to invest in biodegradable packaging

Companies that use expanded content labels with their food products may need to adopt a new approach when it comes to packaging. According to Lord Redesdale, vice chairman of parliament's all-party climate change group, businesses should look at creating biodegradable packaging. This, he said, is because it would help to support the growing focus on anaerobic digestion (AD) - a means of disposing of waste while generating power and heat at the same time. Speaking to Packaging News, Lord Redesdale said the existing problem is stemming from the fact that organic waste tends to be put in plastic bags by consumers. "Plastic bags are compostable and they will break down from the composting process but they will not digest in the AD process," he commented. Wales is already aiming to bring down the number of carrier bags issued across the country by imposing a minimum 5p charge for each one. The levy, which will come into force on October 1st, is the first of its ki

CCL INDUSTRIES TO INVEST IN A JOINT VENTURE LABEL COMPANY FOR THE MIDDLE EAST AND INDIA

CCL Industries Inc., a world leader in specialty packaging solutions for the consumer products and healthcare industries, announced today that it has signed a binding agreement to acquire a 50% interest in Pacman-CCL, a privately owned group of label companies based in Dubai in the United Arab Emirates with additional operations in Cairo, Egypt and Muscat, Oman. Pacman-CCL has been a license holder of CCL Label since 2009. The remaining 50% interest in the venture will continue to be held by Mr. Ali Saeed Juma Albwardy who, through his holding entity Albwardy Investment, has overseen the growth of the company for more than two decades. CCL Industries will pay US$18.5 million in cash to acquire its 50% interest in the venture. Pacman-CCL generated sales of US$25.8 million in the year ending December 31, 2010, with net after tax earnings of approximately US$4.6 million. Closing of this transaction is expected to occur this summer after certain administrative procedures are completed

Leading U.S. Corporations Forming Environment-focused Packaging Organization AMERIPEN

Leading U.S. corporations announced today they are taking steps to create a new packaging trade organization. AMERIPEN will engage on public policies impacting the packaging value chain on topics related to packaging and the environment, and will represent the interests of the industry which includes raw material producers, packaging manufacturers, packaging users and fillers, retailers and material recovery organizations.  Corporate founders include The Coca-Cola Company, Colgate-Palmolive, ConAgra Foods, The Dow Chemical Co., DuPont Packaging & Industrial Polymers, Kellogg Company, MeadWestvaco (MWV), Procter & Gamble, Sealed Air Corporation and Tetra Pak Inc.  Modeled after EUROPEN and INCPEN, the European and British counterparts, respectively, AMERIPEN will advocate packaging policy developments in North America focusing on measures that are environmentally and economically sound, as well as socially responsible.  AMERIPEN, with a material neutral approach, will

Commercial Labels £1.2 million investment in the "Top 3"

Commercial Label Products is one of the UK's top digital label suppliers and manufacturers, with Xeikon technology now sitting alongside the company's existing HP and EFI Jetrion ink jet equipment. The company moved into digital production some five years ago and have invested over 1.2 million into new technologies in this period.  They can now offer the 3 main different types of digital label printing, liquid toner, dry toner and Inkjet. "Different jobs suit different technologies," confirmed Nigel Painton. "The ink jet technology, for example, which was installed in 2008, is being used to produce a wide range of external labels. It uses light fast inks with excellent weather resistant properties. It is well suited to this type of work.  The Xeikon is ideal for strong whites and is food compliant and the HP is perfect for shrink sleeve and direct thermal papers. As a trade print house we have to be able to offer the right solution at the right price."

Heidelberg to Present a Comprehensive Range of Inkjet Solutions for the Packaging Industry at Interpack

Linoprint systems enable reliable, high-quality, and cost-effective production of short print runs Linoprint from Heidelberg integrates digital inkjet printing into packaging lines High-quality offset solutions showcased in Innovationparc Packaging   At the upcoming interpack trade show held from May 12 to 18, 2011 in Düsseldorf, Heidelberger Druckmaschinen AG (Heidelberg) will be presenting a comprehensive range of products and solutions for packaging printing. The Linoprint unit will be taking center stage at Booth E31 in Hall 11. The company will also be represented at Booth 7AB11/C30 in Hall 7a in the "Health (Wellbeing)" category of "Innovationparc Packaging". "Inkjet printing is rapidly gaining in importance for the packaging industry," says Stephan Plenz, member of the Heidelberg Management Board responsible for Heidelberg Equipment. "Alongside its advertising printing portfolio and associated postpress operations, Heidelbe

Homecare Adopts Optimum Dispensing From Zeller Plastik

Zeller Plastik has adapted a flat oval dispensing closure to take its ZelValve sub-assembly to provide Homecare Products with an ideal dispensing system for its Hob Brite and Shiny Sinks cream cleaners. Homecare Products is Zeller’s first Household customer for this extension to the standard range. The snap hinge push-on matt valve closure prevents spillages and provides consumers with the convenience of clean, accurate dispensing. With a generous footprint also suitable for headstand presentations the new valve closure has a wide range of market applications. Source: http://www.gcs.com

Stack and Wrap

Paragons' system solutions and new product development teams have launched a multi pack applicator to service the 'buy one get one free' product promotion sector. The Stack and Wrap system will band two or more packs together delivering a cost effective promotional pack with in-line convenience. Stack and Wrap was developed after a retail request to find some way of ensuring shoppers could quickly and clearly identify which products were on promotion. It is not uncommon for two different bacon products to be selected individually by shoppers in the belief the buy one get one free promotion related to any bacon product on display. Providing a twinpack solution that did not affect production line efficiencies was the target for the teams. Stack and Wrap has delivered a flexible solution benefitting manufacturers and consumers alike. Source: www.paragonprintandpackaging.com