Paragons' system solutions and new product development teams have launched a multi pack applicator to service the 'buy one get one free' product promotion sector.
The Stack and Wrap system will band two or more packs together delivering a cost effective promotional pack with in-line convenience.
Stack and Wrap was developed after a retail request to find some way of ensuring shoppers could quickly and clearly identify which products were on promotion.
It is not uncommon for two different bacon products to be selected individually by shoppers in the belief the buy one get one free promotion related to any bacon product on display.
Providing a twinpack solution that did not affect production line efficiencies was the target for the teams.
Stack and Wrap has delivered a flexible solution benefitting manufacturers and consumers alike.