Systems Labelling have recently “transformed” the product labels of DH Mitchells dairy range. The Harefield based dairy business produces, packages and supplies to retail outlets in the South East of England. Historically using a paper based label with a basic illustration of a dairy herd the product line was in need of a face lift. Enter Systems Labelling. A photograph taken by the customer of one of their own cows in a field with the farmhouse in the background was transformed into a high quality label achieving stand-out and subsequently increasing sales. Partner Duncan Mitchell commented, “Systems Labelling have worked wonders with a very basic image and reproduced artwork for our milk labels to a very high standard.” The skilled artwork studio used cloning techniques to remove distracting images including the flies around the cows face, a telegraph pole and even shrubbery and the contrast of the skyline. Systems Labelling also offered advice from a commercial angle on how to