After its success at the last Labelexpos in Brussels, POLAR has also been exhibiting its products at the North American label trade fair. On show were the high-speed cutter POLAR 92 XT with single-head bander BS-23 and a stand-alone die-cutter DC-M.
With the focus in Chicago being almost exclusively on self-adhesive labels and flexoprinting, POLAR was one of only a few exhibitors to show finishing solutions for sheet-fed offset printing.
All the more surprising for POLAR’s Marketing Director, Rolf Brand, therefore, was the number of exhibition visitors showing interest in wet glue labels. “Almost everyone who came to the POLAR stand had already done their homework and came to us with specific questions.” It was therefore no surprise to Brand that the first machines were sold during the trade fair. “We sold four machines actually in Chicago, including a stand-alone die cutter and a bander. I am especially pleased that we managed to acquire a lot of new ‘hot prospects’ in the die-cut label sector.”
With the focus in Chicago being almost exclusively on self-adhesive labels and flexoprinting, POLAR was one of only a few exhibitors to show finishing solutions for sheet-fed offset printing.
All the more surprising for POLAR’s Marketing Director, Rolf Brand, therefore, was the number of exhibition visitors showing interest in wet glue labels. “Almost everyone who came to the POLAR stand had already done their homework and came to us with specific questions.” It was therefore no surprise to Brand that the first machines were sold during the trade fair. “We sold four machines actually in Chicago, including a stand-alone die cutter and a bander. I am especially pleased that we managed to acquire a lot of new ‘hot prospects’ in the die-cut label sector.”
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