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RPC Bramlage-Wiko delivers an “Exquisite” choice

RPC Bramlage-Wiko has launched a stunning new food tub design as part of its standard range, allowing a variety of markets to benefit from an eye-catching shape and the vivid decoration potential of in-mould labeling (IML).

Manufactured at RPC Bramlage-Wiko’s site in Celle in PP, the Exquisite concept comprises a tapered container base and wide-rimmed lid, designed to offer impressive on-shelf branding opportunities. The container can be specified in transparent or colored variants, while a range of lid colors can be manufactured upon request.

Importantly, both container and lid can benefit from the high-quality decoration afforded by IML, incorporating colorful graphics or complex, photo-realistic designs in up to eight colors.

Fully sealable, RPC Bramlage-Wiko believes that the design is ideal for a number of food applications, including ice cream, salads, spreads, dairy and cheese products.

Initially, RPC Bramlage-Wiko has developed a 1-cavity pilot mould for a standard 400g Exquisite container, but the concept can be produced if required to sizes between 125g and 1kg.

“The arrival of Exquisite acknowledges that style and aesthetic impact are vital to the successful branding of food products,” comments Alfons Böckmann, Director of RPC Bramlage-Wiko. “With its interesting shape and exceptional IML decoration, we are sure that Exquisite will enable products to really stand out on-shelf.”