The Seal-It Division of Printpack has printed three new twin-pack sleeves for Perio, a distributor of “Pure Silk,” a shave cream for women. The twin-pack offers a special value for consumers while providing the convenience of getting the two cans in one package.
The graphics for the Raspberry cream are adapted from the individual cans. The sleeve combining the two cans adds a glossy and eye-catching look with the use of the heat shrink PVC film printed flexo in 6 colors. The other two creams, Coconut & Oat Flour and Melon Splash, allow the consumer to see the product they are buying. There is a lot of clear space on the sleeve but it also has the ability to hide the UPC codes on the cans and provides a new UPC code for the twin pack. The colors of each label complement the individual cans and offer maximum point of purchase impact. In addition to the bright message, “Special Value, Twin Pack,” and “Buy One, Get One Free,” the sleeves also describes what’s inside the cans, are color coordinated, and provide directions for use and ingredients. The heat shrinkable multi-pack also secures the two cans so that they will not come apart in distribution or at retail.
Printpack’s Seal-It Division is a manufacturer, converter and printer of heat shrink PVC, PETG, OPS and PLA films, used by manufacturers for labeling, tamper-evident bands and multipacks.
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