Veltins: The Porsche among the Bottle Crates
Saturday, April 4, 2009
The Brewery C.&A. VELTINS makes the biggest product investment in it’s company’s history. They introduce a new generation of bottle crates into the international beer market.
We, at Schoeller Arca Systems are proud that we were asked to support with an innovative product development.
With such an intention the new market presence has to be just right!
Differentiating from the competition, clearness in the appearance is what the requirements are of the company with a long tradition. After a two year period of development, Porsche Design has designed a bottle crate with an innovative three component technology from Schoeller Arca Systems. “We have reached a puristic design, which interprets the
relief label writing in a new way and manages a totally new market appearance”, says VELTINS Marketing Director Herbert Sollich.
Until the end of 2009,
Schoeller Arca Systems will produce around four million bottle crates for 20x0.5l and 24x0.33l VELTINS Pils.