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Label Apeel’s Kellock to discuss building brand desirability through labels at Packaging Innovations 2014

Stuart Kellock, managing director of award winning printers, Label Apeel will be discussing building brand desirability through creative design at this month’s Packaging Innovations show. The seminar will present a case study on how original and unique designs sell products and help build a brand’s reputation and desirability.

Kellock, managing director of Leicester-based label printers will sit alongside Simon Pendry, creative director, Blue Marlin brand design agency and Sion Edwards, founding partner, Warner Edwards Distillery, to explain how a successful brand platform was created via packaging for UK start-up gin company, Warner Edwards.




Label Apeel is exhibiting at Packaging Innovations 2014, and has a theme of ‘the science behind the label’ for its exhibition stand. “The science focus lets us showcase exactly how we work,” explains Kellock. “We start by thinking what makes a great label and then look at how we can make it better. It’s simple science. Start with a hypothesis, experiment with techniques and then reach a winning conclusion. If customers come to us with a problem we like to prove the impossible is possible and produce the most effective and creative labels.”

The ‘science behind labels’ theme will be backed up by Alan Bonsor, operational manager at Label Apeel. Bonsor who will be on hand throughout the two-day event to help with any challenging technical queries. He has over 30 years experience in the industry and heads up Label Apeel’s research and development team.

‘Building a brand’s desirability through creative design’, International Brand Summit Theatre at 13:30-14:00 pm, Wednesday 26th February, Birmingham NEC.

Source: Label Apeel,