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Con Agra Launches Ro*Tel Ready To Eat Queso Dip In New Packaging from Printpack


Atlanta, GA April 2008 — Through a coordinated effort Printpack helped launch ConAgra's new, Ro*Tel Ready to Eat Queso Dip, providing both cup and label components for the exciting, new packaging format. ConAgra's goal was to create a package that offered consumers a convenient option for personal use and one that would have significant point of purchase appeal. The attractive shrink label covers a custom molded PP cup thermoformed in Printpack's Williamsburg, Virginia facility. The combination of these two packaging components illustrates how Printpack's products can be successfully integrated to provide value for its customers.

The 2 mil PVC shrink label is printed six color flexo and includes a special adhesive that is applied during the printing process so that the label will adhere to the curves of the microwaveable container. The large billboard provided by the shrink label enables ConAgra to show its product with a colorful design, while providing room for nutrition facts, ingredients, UPC code and instructions for heating.

"This type of packaging integration and collaboration demonstrates potential synergies for many of Printpack's customers. In addition the vibrant graphics that shrink labeling provides supports ConAgra's goal to achieve for maximum shelf appeal," said Paul Pritchett, Sales and Marketing Manager of Printpack's Seal-It Division.

Printpack is a full service provider of flexible and rigid packaging that offers the latest in packaging technology for consumer and industrial markets.