Skip to main content

CCL Label - Winner best cost savings idea Heineken Pitch Event 2008

CCL from Germany is the winner of a contest organized by Heineken for their packaging material suppliers. Heineken invited 12 packaging material suppliers to participate in the first Heineken Pitch Event. The Goal of the Pitch was to use the expertise and creativity of the suppliers to generate innovative and feasible ideas for cost savings. The suppliers presented their proposal to a multidisciplinary team of Heineken managers.

In spite of all the good ideas, only one can be the overall winner.
The simplicity of the idea and the amount of the savings have been decisive factors in choosing CCL as the winner. The suggested small changes to the label allow for a more efficient usage of materials and machinery at CCL. This idea is also applicable for other breweries in Europe.
Wiggert Deelen, director Heineken Nederland Supply: “Heineken is very actively pursuing innovations and cost savings. Our goal is to structurally generate a continuous supply of sufficient cost savings ideas. This is the first time that our Purchasing department has generated ideas together with suppliers using this interactive way. Based on the high quality of the contributions we conclude that the Pitch was very successful. The efforts shown were enormous and have made it clear to us that there is still enough room for improvements in the supply chain. Although the savings still need to be realised, today has been a great start. A win situation and definitely something to repeat.”
The 12 participating packaging material suppliers:
Ardagh Glass
Saint Gobain Oberland
Rexam Beverage Can Oss b.v.
Ball Packaging Europe Oss B.V.
RRK Wellpappenfabrik
Brohl Wellpappe GmbH & Co KG
Van Genechten Packaging
A&R Carton GmbH
CCL GmbH
Spear Europe Ltd.
Forbo Adhesives Nederland B.V.
Henkel Nederland B.V.


Comments