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Hot Stamping Revolution



GIDUE is the first press manufacturer to apply the concept of offset plates to Hot Foil to manage lighter, more compact, handier and far less expensive hot stamping plates

The tough R&D program of GIDUE knows no peace: after the launch of the Xpannd in the width of 450mm (17,7”) and R.E.A.L., the heavy-duty, high speed hot stamping unit, GIDUE now introduces the Magnesium Plates as worthy substitutes of standard and weighty engraved cylinders.
Magnesium plates are bended and secured just like standard offset plates (with a certified minimum gap of 5mm – 1,3”!) and ensure cost reduction and increased production especially for the most complex works. The price of a single magnesium plate is indeed less than 1/10 of standard hot stamping engraved cylinders – 180 € versus 2000 € on average jobs - whose price may, in addition, vary consistently depending on the complexity of the graphic design (while the cost of a Magnesium Plate is standard for any graphic, from simple to difficult!).
The use of Magnesium Plates brings to a total 20% to 30% production increase on difficult substrates such as textured or natural papers and wine label papers thanks to the higher speed of operation and the reduced wastage involved.
The management of Magnesium Plates is simple and safe. A plate weighs 250 grams against 50 Kilos of a regular engraved cylinder; thus, the workload for the operator is dramatically shortened in case of repeat orders. The operator basically opens the Hot Stamping frame and replaces the plate directly on the press. On the other hand, when a repeat change is involved, the operator can fully rely on the dedicated Organizer section (storage and working facility provided by GIDUE in front of all their press models) that lodge the format sleeves, the different plates (occupying the equivalent surface of any offset plate) and the whole of the necessary tooling.
Magnesium plates, produced through chemical photo-engraving, are durable and can be easily found on the market, normally used for different applications than printing.
The use of Magnesium Plates, combined with the top-level hot stamping technologies by GIDUE, reduces the overall converting costs and offer high performances through ‘lean’ management, quick job changeovers and general simplicity in use.
“GIDUE fully understands the current market situation of label converters,” informs Federico d’Annunzio, President of GIDUE S.p.A. “Each single process we handle is currently under redesign. The ‘Offset-like’ magnesium plates for hot stamping do not represent an evolution, they are a quantum leap which brings costs down to one tenth, and increases speed of 20%. Our industry needs strong solutions from technology providers, in the clear direction of measurable profitability and efficiency.”
The Magnesium Plate concept is Patent Pending by GIDUE.

LINK: GIDUE

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