Translated from Spanish with Google Translator. Link in Spanish
The brand innovates with this new labeled returnable bottle and strengthens its marketing strategy in major cities in the central area of the country ..
Trying to maintain the growth recorded in the Venezuelan beer market and consolidate the leadership position it holds in several regions of the country, Polar Lightis pleased , introduce the new Super Third Polar Light to its discerning consumers.
In this way, something big comes to major cities in the central area of the country. "This is the first returnable bottle labeled with a content of 355 ml. that is available now in the Venezuelan market," said Constantino Spas, Portfolio Manager of Beers.
The spokesman pointed out that this new filing "will allow consumers to get more than the extra refreshment of Polar Light. In this way, they may have more beer and less heat, consume every bottle of 355 ml. Our light beer." Additionally, the brand seeks to offer its target market, a new product with better price-value relationship.
Polar Light, always attentive to the needs of the public objective, quantitative and qualitative studies carried out to a group of consumers in regions where the product will be marketed initially. The manager said that "these studies helped identify what the public demand and are supporting the incorporation of this new returnable bottle the product portfolio of Polar Light."
For Spas, in short, "the brand is offering its customers what they asked us." For that reason, the Third Polar Super Light also displays a label with a design and colors associated with the rumba, fun and innovation attributes that are identified by the profile of the target of the mark. In this regard, the spokesman reported that "the winning proposal for the label, selected from six options, obtained the highest level of acceptance estimated at 87%."
On the other hand, said that according to the quantitative survey, nearly half of consumers said that rumba and meetings are the major occasions of consumption of the new Super Third of Polar Light.
The spokesman also said that the functional characteristics such as taste and color, as well as the emotional benefits associated with the extra refrescancia that gives Polar Light, will continue to dominate this new presentation, with which the mark strengthens its marketing strategy in major the central cities of the country.
Referring to the publicity that came this release, the manager pointed out that with an investment of 15% of the budget for the brand, will guide the press, magazines, retail outlets and banners on several websites. " The pieces communicate the introduction of this new bottle and the benefit it offers more extra refrescancia to consume every Super Third of Polar Light.
Finally, Spas recalled that all the packaging and advertising pieces associated with this new release, visibly displayed the message of responsible consumption: "Live and enjoy responsibly. I remember Cerveceria Polar CA."
Adaptation and technology
Cerveceria Polar plant in San Joaquin will be the new Super Third Polar Light. And is that this plant has a human resource professional, multidisciplinary, it has appropriate facilities and has the most advanced technology for the production of this new returnable bottle labeled containers of 355ml.
So, to give consumers the new Super Third Polar Light, was made major modifications and incorporation of technological equipment in the production line.
Carlos De Lima, manager of Cerveceria Polar Floor San Joaquin, explained that the production line has two new labeling machines Top Matic of Krones edge technology, which facilitates the process of returnable bottles lets tag and 60,000 bottles per hour. Moreover, we installed a new set of tubes filled by the new design of the bottle, which will allow us to pack 45,000 boxes a day of beer (24 bottles per box). "
In conclusion, said the manager of the plant that "all these adjustments ensuring the efficient production of the new bottle of Polar Light, representing an investment of 10% of the budget for the expansion of production capacity in the area of packaging Cerveceria Polar Floor San Joaquin for the year 2009.
The brand innovates with this new labeled returnable bottle and strengthens its marketing strategy in major cities in the central area of the country ..
Trying to maintain the growth recorded in the Venezuelan beer market and consolidate the leadership position it holds in several regions of the country, Polar Lightis pleased , introduce the new Super Third Polar Light to its discerning consumers.
In this way, something big comes to major cities in the central area of the country. "This is the first returnable bottle labeled with a content of 355 ml. that is available now in the Venezuelan market," said Constantino Spas, Portfolio Manager of Beers.
The spokesman pointed out that this new filing "will allow consumers to get more than the extra refreshment of Polar Light. In this way, they may have more beer and less heat, consume every bottle of 355 ml. Our light beer." Additionally, the brand seeks to offer its target market, a new product with better price-value relationship.
Polar Light, always attentive to the needs of the public objective, quantitative and qualitative studies carried out to a group of consumers in regions where the product will be marketed initially. The manager said that "these studies helped identify what the public demand and are supporting the incorporation of this new returnable bottle the product portfolio of Polar Light."
For Spas, in short, "the brand is offering its customers what they asked us." For that reason, the Third Polar Super Light also displays a label with a design and colors associated with the rumba, fun and innovation attributes that are identified by the profile of the target of the mark. In this regard, the spokesman reported that "the winning proposal for the label, selected from six options, obtained the highest level of acceptance estimated at 87%."
On the other hand, said that according to the quantitative survey, nearly half of consumers said that rumba and meetings are the major occasions of consumption of the new Super Third of Polar Light.
The spokesman also said that the functional characteristics such as taste and color, as well as the emotional benefits associated with the extra refrescancia that gives Polar Light, will continue to dominate this new presentation, with which the mark strengthens its marketing strategy in major the central cities of the country.
Referring to the publicity that came this release, the manager pointed out that with an investment of 15% of the budget for the brand, will guide the press, magazines, retail outlets and banners on several websites. " The pieces communicate the introduction of this new bottle and the benefit it offers more extra refrescancia to consume every Super Third of Polar Light.
Finally, Spas recalled that all the packaging and advertising pieces associated with this new release, visibly displayed the message of responsible consumption: "Live and enjoy responsibly. I remember Cerveceria Polar CA."
Adaptation and technology
Cerveceria Polar plant in San Joaquin will be the new Super Third Polar Light. And is that this plant has a human resource professional, multidisciplinary, it has appropriate facilities and has the most advanced technology for the production of this new returnable bottle labeled containers of 355ml.
So, to give consumers the new Super Third Polar Light, was made major modifications and incorporation of technological equipment in the production line.
Carlos De Lima, manager of Cerveceria Polar Floor San Joaquin, explained that the production line has two new labeling machines Top Matic of Krones edge technology, which facilitates the process of returnable bottles lets tag and 60,000 bottles per hour. Moreover, we installed a new set of tubes filled by the new design of the bottle, which will allow us to pack 45,000 boxes a day of beer (24 bottles per box). "
In conclusion, said the manager of the plant that "all these adjustments ensuring the efficient production of the new bottle of Polar Light, representing an investment of 10% of the budget for the expansion of production capacity in the area of packaging Cerveceria Polar Floor San Joaquin for the year 2009.
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