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Plastics Packaging - Recyclability by Design Version 2 - Goes LIVE

SOURCE: RECOUP

Recoup are pleased to announce the completion of the first of a number of key projects planned for 2009. Plastics Packaging - Recyclability by Design, an essential guide for all those involved in development, design, marketing and procurement is NOW available for download.

Following the great success of the original guide, published in 2006 it is expected that this revised Guide will have even greater relevance, maintaining its positive reputation worldwide and continuing to be a European industry recognised publication.

What’s new?
- Mixed Plastics Packaging section
- Bioplastics section
- Increased international consultation and guidance

The full 48 page Guide is available for FREE download from: http://www.recoup.org/design/rbdv2

The Guide takes a realistic view of what is currently achievable in terms of collection, sorting and reprocessing of plastics packaging. It also focuses on ensuring that the introduction of new materials into the recycling stream is not at the expense of, or will compromise, established systems. Going forward, during 2009 and beyond, there are likely to be a number of ongoing revisions to the Guide particularly in the ‘Mixed Plastics Packaging’ section as we reflect the activity and progress being made in this area.

The updated Guide will have a timely entrance into the plastics packaging recycling arena in 2009. The Guide allows designers, specifiers, marketers and those involved in plastics packaging procurement to better consider the environmental credentials of products they put onto the market. Essentially, the Guide takes account of both environmental and corporate responsibility expectations and seeks to ensure that plastic packaging placed on to the market is designed to be easy to collect, sort and reprocess. It looks to recognise the need for and strike a balance between; fit for purpose packaging, which is commercially viable and recyclable.

Recoup Chief Executive John Simmons said “We are extremely pleased with the success of Recyclability by Design. Over the past few years, it has proven to be a key tool and reference point to many. Recoup is very much aware of the pressures that face all of those involved in plastics packaging and recycling, not just today but looking ahead. We completely recognise that for many pack producers this is not an overnight change and that particularly in terms of introducing additional plastic containers, for instance, mixed plastics, into the UK & European plastics packaging recycling stream we are in the early days, hence the guide will remain dynamic.

This work I am sure will make a positive contribution to the progression of plastics packaging recycling and will communicate and share best practice, all part of Recoup’s core objectives. By the middle of 2009 you will also see the launch of two more projects that dovetail into RbD as additional resources offering practical guidance in terms of collection, sorting and reprocessing.

We are grateful to the sponsors of this work, Reckitt Benckiser and their continued commitment to support the recycling of plastics packaging. “

Edward Butt (Vice President, Sustainability at Reckitt Benckiser Group) said “Reckitt Benckiser is very pleased to sponsor the further development and publication of Recyclability by Design with version 2, particularly given the great response internationally that the first version of the Guide has received during 2007 and 2008. It is important that all parts of the packaging supply, use and recycling chain continue to work together, with other stakeholders, in seeking to continually improve both the environmental and functional performance of product packaging.”

Recyclability by Design is unique in recognising that for much of the publication’s audience, there is a need to make material choices that maximise recyclability on a global level, with many pack formats being adopted, not just in the UK, but across Europe, America, Africa and Asia. The guide has been developed by a wide range of international industry expert stakeholders and co-ordinated by Recoup, a leading UK authority on plastics waste management.

Dr Steve Anderson, Consultant, and author of the guide says “A key driver for developing the original guide was the recognition that multinational companies need harmonised guidelines which - if followed - will help ensure that the recycling needs of the countries into which their packaged products are sold are satisfied. Today, this is equally valid and indeed the need for standard international guidelines has become even more important as retailers increasingly seek to source their products from outside their home country.

It is good to see that the original guide has had a lot of use and excellent publicity. The fact that even more packaging organisations have been consulted worldwide, and the guide updated to take account of recent developments in technology including the addition of specific sections on bioplastics and mixed plastics, should make it even more relevant to today’s packaging designers, specifiers and procurers. ”

In tandem with the revised guide, Recoup are also publishing a UK focused guide, ‘A practical guide to domestic mixed plastics packaging recycling’, an industry backed specification for mixed plastics packaging which will be available soon. ‘A practical guide to domestic mixed plastics packaging recycling’ will provide the industry and local government with standard guidelines.

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