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Barrier Plastics Boosts Makedoniki´s Sales

Makedoniki, leading Greek producer of jams and fruit preserves, has selected a barrier container from RPC Bebo Nederland to enable the company to gain a competitive advantage by becoming the first in Greece to launch a preservative-free jam in plastics packaging.

Founded in 1970, Makedoniki offers a variety of branded, private label and foodservice solutions for the Greek food market and also exports to seven countries worldwide. The company has recently launched a 55% fruit jam in four flavours – strawberry, cherry, peach and apricot – and needed a durable container suitable for export that could be hot filled to preserve the products.

Preferring the safety, lightweighting and cost-efficiency of plastics over glass, Makedoniki turned to RPC Bebo Nederland for its expertise in multi-layer PP/EVOH/PP barrier construction, which provides a long ambient shelf-life. Additional benefits are provided by a convenient recloseable lid and the choice of a large 410ml container size, which enables Makedoniki to differentiate the new range from competitors on-shelf. The container is also fully recyclable.

“Our 55% fruit jam range has been launched with great success into Greece; in addition we have recently launched in the Balkan region and we have plans for exporting all over Europe,” comments Spyros Tsirounis of Makedoniki. “RPC’s plastic pot solution helps us to stand out in a market where glass is still prevalent, giving us a significant competitive advantage.”

“Due to the pasteurisation of RPC’s multi-layer packaging and the use of a protective atmosphere inside, our jams can preserve their colour, taste and flavour for a long time.”