Good quality feel, better appearance, and environmental considerations are some of the reasons why Arla Foods has chosen Superfos to produce the new packaging solution for their popular Lurpak® Spreadable and Lurpak® Lighter Spreadable.
Europe’s leading dairy producer Arla Foods has chosen Superfos to supply the new packaging solution for the popular Lurpak® Spreadable and Lurpak® Lighter Spreadable. Each year, more than 100 million tubs will leave the factory in Randers to the delight of consumers all over the world.
Until now the Lurpak® Spreadable products have been packed in a thermoformed packaging, but now a PP solution with paper labeling will be used instead. The new tub will provide a much better silvery look than the thermoformed packaging.
There are several reasons why Arla Foods has chosen paper labeling. International packaging development manager Klaus Nybro from Arla Foods says:
“The new solution with paper labeling makes it more difficult for light to shine through the packaging on the shelves in the supermarkets. The tub give a very good protection against UV-light and this is very important for us. Furthermore, the quality of the print and the paper labeling is of a premium product.”
Brand new production hall
In order to keep up with the huge order, Superfos’ 900 m2 warehouse in Randers has been renovated from top to bottom and turned into a brand new production hall. Seven new machines are running 24 hours a day to produce the packaging solutions.
The expansion of the factory’s production line has taken several months to complete but with the new capacity, Superfos is expecting to produce a stock equal to eight weeks of delivery as early as April.
Environmental considerations
Being one of the leading dairy producers places great packaging demands on Arla Foods’ shoulders. Product safety, shelf life and packaging quality has always been an area of interest for the company, but the environment is increasingly important too. Klaus Nybro says:
“For us, the key issue is identifying the right type of packaging to protect the product, but we’re also meeting more challenges in terms of preventing climate change and using sustainable materials. The packaging solution is a sustainable choice that lives up to our environmental considerations.”
Made in Denmark
The Lurpak® Spreadable and Lurpak® Lighter Spreadable products are filled at the Holstebro dairy in western Jutland. The products will mainly be exported to the British market, but the products are sold at 20 markets all over the world. All Lurpak products are required to be produced in Denmark using Danish cream to ensure the highest possible product quality.
SOURCE
Comments
Post a Comment