RPC Containers Blackburn has begun a major programme to further lightweight its market-leading Thor Pot range in order to meet continuing demands from the retail trade for reductions in packaging wherever possible.
This latest initiative is focusing on minimising weight without compromising on performance, by reducing material in areas of the pack where it will have the least impact. This will ensure that the containers retain all the major convenience benefits that have made them so popular with consumers.
RPC Blackburn says the aim is to make the Thor Pot range the lightest of its type in the market. 600g and 300g sizes have already been introduced and the rest of the range will follow in the coming months.
The new lightweight sizes will retain the required strength for microwaveability as well as practical and user-friendly features such as tamper-evidence. The packs continue to offer an attractive design, contact clarity and large decoration area to allow effective branding and strong on-shelf appeal for individual products.
SOURCE
Comments
Post a Comment