Printpack, Inc. has developed a new combination shrink sleeve label including tamper-evidence for Nutrex Research, Inc, a sports nutrition company. Three unique flavors for the Pro-Gram product were launched with the shrink label.
The glossy film labels made of PVC are printed gravure in 7 colors, covering a proprietary silver HDPE bottle. The clear sections of each of the labels, Vanilla Bean, Chocolate Mousse and Strawberry Cream allow the silver color to show though, providing an eye-catching metallic look. The label covers the bottle from the top of the cap to the bottom of the bottle. It offers a 360-degree image area for graphics, ingredients, bar codes and other pertinent information. Seth Reese, Operations Manager at Nutrex, said, “Security is critical to the product, the inclusion of the tamper-evident band as part of the sleeve made this a perfect component for Nutrex.” In addition, the tamper-evident band also allowed for critical point of purchase information to attract consumers. A horizontal perforation allows the band to be removed while the label remains on the container. The strong branding on these attractive labels allowed for a special spring launch on this new product.
Shrink and roll fed labels, tamper evident bands and heat shrinkable sleeves for multipacks are printed in up to ten colors using flexographic and rotogravure printing on a variety of shrink films and laminations.
Printpack is a privately-held manufacturer of flexible and rigid packaging headquartered in Atlanta, Ga. Founded in 1956, Printpack manufactures a wide range of flexible and specialty rigid packaging. Employing 4,220 associates worldwide, the company operates 27 manufacturing facilities in the U.S., Mexico, the U.K., Poland and China.
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