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Flexible lidding film for soft fruits helps to reduce packaging weight

Major UK retailer Sainsbury’s has recently changed the packaging of their soft fruit range and moved from trays with rigid clip-on lids to a heat sealed flexible lidding film, delivered by Amcor Flexibles. This new packaging format allows Sainsbury's to reduce the packaging weight by up to 87% and is available for strawberries, cherries and plums.
Consumers also benefit from the film's excellent clarity, resulting in high product visibility. Retailers appreciate the improved stackability of the packs without taking any risk to damage the sensitive fruits.

A further advantage of the move towards flexible film is the printability of the lid, thus making the use of labels redundant. This, together with the reduction in cares as lids cannot become separated from the tray anymore, leads to significant cost saving opportunities.