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Perdigão and Dixie Gown develop reuseable packing

The habit of many consumers, who reuse butter pots after the consumption, stimulated Perdigao to develop an unknown packing in the market where it acts. In partnership with the Dixie Toga, the mark launched the “Creamy Doriana Transparent Multipote” recently.

The newness makes possible to the consumers the reuse of the packing of Doriana, in the 500g and 250 g versions, that transforms into a transparent and reuseable pot. It only has to cut the shrinkable label that involves the product to get a practical, transparent and colectable pot.

Another positive factor of this innovation is the preservation of the environment. The pots, as alternative to its recycling, now could also be used to store since foods until small objects.