Linerless labeling is experiencing a revival of interest in the light of the packaging industry's focus on sustainability and reduced costs. In response, market research and consulting firm AWA Alexander Watson Associates has published a timely evaluation of the current market and technology characteristics of linerless labeling: The Linerless Label Market: a market overview of current and future opportunities.
A new title in AWA's concise AWAreness™ Reports series, the study provides a focused insight into the current, developing technology platform; the markets where linerless labels are successfully used today; issues and challenges for converters and users of linerless labels; and future opportunities.
Says Corey M Reardon, President and CEO of AWA Alexander Watson Associates: 'Everyone involved in the labeling value chain, particularly in self-adhesive labeling, can benefit from an awareness of the capabilities of linerless labels, which represent both an opportunity to extend the market for self-adhesive labels, and a threat to traditional linered labelstocks. Our new report is designed to provide a 'snapshot' of the current status for anyone interested in exploring the technology's possibilities — manufacturer, raw material supplier, converter or printer, and label user.'
Full details of The Linerless Label Market: a market overview of current and future opportunities are available via the AWA Alexander Watson Associates website, www.awa-bv.com, where it is also possible to order the report online.