In the first six months of 2009 Kraft Foods Europe has completely reworked its Philadelphia packaging. Years ago it was the first to launch a rectangular thin-wall plastic container (in PP with direct printing) with a PET thermoformed lid. However as the years went by more and more competitors chose the same packaging. Now Kraft Philadelphia is differentiating again from its competitors. This is mainly in terms of shape for which an oval container has been chosen. The leading benefits of this new packaging are: the robust lid, longer shelf life for the cheese spread and the use of IML. In addition using an oval container shape is also easier.
This oval shape makes it easier to consume the entire content. Printing Company Verstraete is proud to be one of the suppliers for this major relaunch. Together with RPC and Novoplast we are successfully producing millions of tubs and lids. Using IML to decorate the packaging results in a high degree of flexibility and reduces the cost impact of having numerous designs (150!, multiple flavours and multiple language versions). Using superb photos on the IML labels attracts the consumer.
Further information at:
www.kraftfoods.com
www.philadelphia.co.uk
www.novoplast.de
www.rpc-group.com
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