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AVERY DENNISON MEDIA QUALIFIED FOR THE EPSON SECURCOLOR™ ON-DEMAND COLOR INKJET PRINTER IN HEALTHCARE APPLICATIONS

The Fasson Roll North America division of Avery Dennison Corporation (NYSE: AVY) announced today two grades of its Fasson® pressure-sensitive label material have been qualified for use in the Epson SecurColor™ printer for optimized color-enhanced printing in healthcare applications.

The SecurColor printer is the first inkjet printer to address the specific needs of color printing in healthcare applications, such as specimen labels, patient wristbands, prescription labels and patient meal tickets, among others. The ability to deliver on-demand color printing allows hospitals and related healthcare facilities to reduce operational risks, lower costs and improve patient care.

“We’re pleased Epson has qualified the use of these Fasson pressure-sensitive grades for its SecurColor inkjet printers,” said Gary Deans, technical marketing manager, Fasson Roll North America. “Healthcare environments are highly specialized and demanding. Choosing the right label material is as critical for patient safety as it is for clinical operations.”

Avery Dennison is an Epson media partner. The specialized label materials qualified by Epson have been engineered to meet exacting healthcare application requirements for exposure to moisture, solvents, extreme temperature changes and sterilization conditions. The two products include:

* Fasson® Matte White Inkjet Medical Film: opaque-white matte finish, designed for tight mandrel applications one-half inch diameter or greater, solvent resistant, tested for autoclave conditions, suitable for refrigerated and frozen conditions, water-resistant and glove-friendly.
* Fasson® Matte Inkjet Medical Paper: white matte finish ideal for laboratory, pharmacy, meal ticket and identification applications. Suitable for refrigerated and frozen conditions, and glove-friendly.

Avery Dennison continues to develop more products with enhanced performance characteristics for the SecurColor printer. More information is available at 1-800-944-8511 or www.na.fasson.com.
SecurColor inkjet printers with the optimized Fasson pressure-sensitive labels allow healthcare administrators to deliver more information on their labels without having to change current practices. SecurColor printers support leading barcode formats; allow facility system software to assign the right color code, which reduces the risk of human error; and are built on Epson’s patented MicroPiezo® inkjet technology.

About Avery Dennison
Fasson Roll North America is a division of Avery Dennison, a global leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials. Based in Pasadena, Calif., the company had 2009 sales of $6 billion. Fasson-brand pressure-sensitive and non-adhesive coated papers, films and foils in roll form are widely used in brand identity, bar-code labeling systems, product identification and other applications by label converters and consumer products package designers and manufacturers.
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© 2010 Avery Dennison Corporation. All rights reserved.
Avery Dennison and Fasson and all other Avery brands, product names, codes and service program terms are trademarks of Avery Dennison Corporation. Epson is a registered trademark of Seiko Epson Corporation. SecurColor is a trademark of Epson America, Inc. All other brands and product names are trademarks of their respective owners.

Source: Fasson

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