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AVERY DENNISON LAUNCHES NEW MICROSITE TO EDUCATE END USERS ON THE ADVANTAGES OF PRESSURE-SENSITIVE LABELLING

The Roll Materials division of Avery Dennison Corporation has launched www.enhanceyourbrand.com , a new microsite focused on pressure-sensitive labelling.
The new microsite demonstrates to visitors the visual impact and operational efficiencies of pressure-sensitive labels. It targets packaging designers, brand managers and packaging engineers within consumer packaged goods companies serving the food, beverage/beer, wine, home and personal care segments.
‘Fasson-brand  pressure-sensitive labelling technology from Avery Dennison offers consumer goods companies a more impactful way to present their brands to the market,’ says Henrik Kajueter, vice president, marketing, for Avery Dennison Roll Materials Europe. ‘As an innovative alternative to other labeling technologies, pressure-sensitive labelling boasts an array of benefits such as versatility, improved shelf-appeal, functionality, better end-use performance, capital and operational efficiencies, and simplified operations. Enhanceyourbrand.com is a definitive source for pressure-sensitive dialogue and information about these benefits.”
   The new microsite offers:
  • A comparison between pressure-sensitive labels and alternative labelling technologies, such as shrink sleeve and glue-applied.
  • Technical information about Avery Dennison pressure-sensitive technology.
  • Information about the diversity of Avery Dennison’s innovative pressure-sensitive solutions for consumer products.
  • Case studies showcasing the shelf-impact and sales-lift aspects of pressure-sensitive labels.
  • Myths, preconceptions and the facts about pressure-sensitive labelling.

 ‘Great product packaging promotes sales, makes consumers aware of improvements, and supports the product brand,’ says Mr Kajueter. ‘Packaging can make the difference between success and failure of a product -- and the label is part of the packaging. Not only is the look and feel of the package essential for great shelf appeal, so is the quality of the label. And that’s what pressure-sensitive labelling can deliver.’


About Avery Dennison
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company’s products include pressure-sensitive labelling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.



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