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| Edale staff and distributors during their three day training event |
Edale held its first ever distributor training event from 23-25 March 2010 at the Head Office based in Hampshire. Distributors from all over the world participated in three full days of training enhancing their product knowledge of both Edale and AGFA Graphics products.
On the first full day the distributors were shown around the new offices and taken on a tour of the factory, before a product presentation of the AGFA Dotrix products. The second day saw presentations and demonstrations on the full Edale product portfolio including new product information, sales procedures and the long term marketing plan. On the final day, distributors received 1:1 training and Q&A sessions on specific machines, and the chance to go through any questions or see the machines in action again.
It wasn’t all work though, as one of the evenings consisted of a highly competitive ‘Edale UK staff vs Edale distributors’ game of ten-pin bowling, which after much banter – the winner was finally announced as Peter Mrožek from ITTP and he was awarded with a bottle of champagne!
Harry Seebus of Seebus Special Paper commented “It is a pleasure and a privilege to be working with Edale. They have proven to be such an efficient partner in finding solutions for all types of label printers. Edale has a proven track record of listening and understanding its clients’ needs and delivering first-class solutions in the form of really high tech machinery. I am proud to be joining the team, together with the enthusiastic distributors of various other countries. This three day training has boosted not only the knowledge on the products but also the cooperative spirit of all people involved, both Edale staff as well as other distributors.”
As part of the new Sales and Marketing structure, Edale have promised to provide more support to their distributors, who they understand play a vital part in the organisation’s future success, and look forward to holding Distributor Training events on an annual basis to ensure that all distributors are up to speed with the full product range – with both existing and future developments.
For more information on any of Edale’s products please contact Louise Oakley on 01489 569230 or take a look at www.edale.com
About Edale
Edale Ltd are the UK’s leading manufacturer of narrow web flexographic presses and converting machinery, with an impressive record of innovation and development. Edale are a medium sized, privately owned organization based in Hampshire who believe in developing close partnerships with their customers, based on a complete understanding of their requirements.
Edale is in partnership with AGFA Dotrix, one of the global leaders in the field of digital printing, this has enabled both partners to develop a highly specialized web transport system for its Dotrix Modular range.
Company website: www.edale.com
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