Snack foods maker SunChips is now packaging its multigrain chips in compostable bags, the company said.
The new bags are made from plant-based polylactic acid. The bags will fully compost in approximately 14 weeks when placed in a hot, active compost bin. The new compostable bags, one of the latest sustainability initiatives from PepsiCo´s Frito-Lay division, will be at full distribution in North America by April 22.
To promote the new bags, the SunChips brand is launching a national composting education initiative, thanks to alliances with the U.S. Composting Council and Earth 911. Also, the company will sponsor a video contest with Current TV, challenging consumers to create videos that encourage positive change in the world and feature the SunChips compostable bag.
"With the launch of the world´s first 100% compostable chip bag, SunChips is introducing a first-of-its-kind innovation that builds on our commitment to foster a healthier planet," said Gannon Jones, vice president of marketing for Frito-Lay North America. "True progress, however, will require not just corporate leadership, but the actions of millions of individuals. We recognize that education and awareness around green behaviors, such as composting, are critical in helping Americans to take their own steps toward a healthier planet, which is why working with organizations such as the U.S. Composting Council, Earth 911 and the Current Network are so important to us."
The packaging was developed with independent laboratory Wood´s End and certified as compostable by the Biodegradable Products Institute.
Source: http://www.wasterecyclingnews.com
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The new bags are made from plant-based polylactic acid. The bags will fully compost in approximately 14 weeks when placed in a hot, active compost bin. The new compostable bags, one of the latest sustainability initiatives from PepsiCo´s Frito-Lay division, will be at full distribution in North America by April 22.
To promote the new bags, the SunChips brand is launching a national composting education initiative, thanks to alliances with the U.S. Composting Council and Earth 911. Also, the company will sponsor a video contest with Current TV, challenging consumers to create videos that encourage positive change in the world and feature the SunChips compostable bag.
"With the launch of the world´s first 100% compostable chip bag, SunChips is introducing a first-of-its-kind innovation that builds on our commitment to foster a healthier planet," said Gannon Jones, vice president of marketing for Frito-Lay North America. "True progress, however, will require not just corporate leadership, but the actions of millions of individuals. We recognize that education and awareness around green behaviors, such as composting, are critical in helping Americans to take their own steps toward a healthier planet, which is why working with organizations such as the U.S. Composting Council, Earth 911 and the Current Network are so important to us."
The packaging was developed with independent laboratory Wood´s End and certified as compostable by the Biodegradable Products Institute.
Source: http://www.wasterecyclingnews.com
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Share
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