Edale have ‘redesigned’ their company literature with the introduction of a new-look corporate brochure and separate product datasheets, giving a more fresh and contemporary feel to the brand.
The new brochure, which is having its official ‘launch’ at IPEX at the NEC in Birmingham from 18-25 May 2010, will highlight the ‘new generation Edale’ with a fresh look. With the current range of machines all having been manufactured since 2000, Edale felt a redesign would enhance the product range and show what a truly 21st century company they are.
The success of the brand has really started to flourish, and with more distributors signing up to promote Edale worldwide, this can only grow. With a new Sales and Marketing team having been brought in to more heavily promote Edale and increase brand awareness, a new brand positioning strategy was formed, leading to more stand-out from other print manufacturers, and an increased presence worldwide through a drive of marketing and sales initiatives.
“I am very excited about the ‘new look’ our marketing team have created. This demonstrates Edale as being a forward-thinking, innovative UK print manufacturing company” said Jeremy Westcott, Head of Sales and Marketing. “We have ambitious plans to grow sales and our network of distributors, and I am confident that this new identity will help us to achieve this” he continues.
Edale’s website is next to undergo a ‘re-vamp’, which will reflect the feel of the brochure, and include more interactive functions such as videos of the machines, forums for fans and a separate area for distributors. The new design will continue to be rolled out to all other marketing collateral and will be supported with increased direct marketing activity and increased presence at exhibitions.
The new brochure, which is having its official ‘launch’ at IPEX at the NEC in Birmingham from 18-25 May 2010, will highlight the ‘new generation Edale’ with a fresh look. With the current range of machines all having been manufactured since 2000, Edale felt a redesign would enhance the product range and show what a truly 21st century company they are.
The success of the brand has really started to flourish, and with more distributors signing up to promote Edale worldwide, this can only grow. With a new Sales and Marketing team having been brought in to more heavily promote Edale and increase brand awareness, a new brand positioning strategy was formed, leading to more stand-out from other print manufacturers, and an increased presence worldwide through a drive of marketing and sales initiatives.
“I am very excited about the ‘new look’ our marketing team have created. This demonstrates Edale as being a forward-thinking, innovative UK print manufacturing company” said Jeremy Westcott, Head of Sales and Marketing. “We have ambitious plans to grow sales and our network of distributors, and I am confident that this new identity will help us to achieve this” he continues.
Edale’s website is next to undergo a ‘re-vamp’, which will reflect the feel of the brochure, and include more interactive functions such as videos of the machines, forums for fans and a separate area for distributors. The new design will continue to be rolled out to all other marketing collateral and will be supported with increased direct marketing activity and increased presence at exhibitions.
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