A breath of fresh air will be blowing into the wine aisle with the introduction of an on-pack promotion for Gran Tierra Merlot & Sauvignon Blanc wines.

The promotion offers consumers the chance to win 1 of 10 balloon flights in the heart of the Andes and is communicated via ProtagTM   neck collars produced by innovative packaging specialists: Leading Edge Labels & Packaging. ProtagTM neck collars are linerless, roll-fed, promotional neck collars that can be applied at high-speeds utilising automatic application.
Each Grand Tierra ProtagTM  incorporates a unique code to the reverse: consumers are encouraged to visit Gran Tierra web site (www.grantierrawines.com/FLY) to enter their code and see instantly if they are a winner. 
The promotion also incorporates "something for everyone" element with a "2 for 1" Virgin (UK) Balloon Flight offer with every purchase. 

This impactful activity will feature in major retailers such as: Asda and One Stop from
mid/end of May 2010.

Source: http://www.leadingedgelabels.co.uk
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