Golden Brau is the most important brand of Heineken Romania. Romania has one of the highest per capita beer consumption in the world, while being a dynamic beer market with progressive consumers. As competitors recently re-designed their brands, Golden Brau urgently needed an update which involved repositioning the brand.
This has resulted in a refreshed design with a stronger brand impact. A new, more dynamic brand shape was developed. The golden was maintained, but silver was added to enhance modernity and freshness. Although the bottle is unchanged, the new specific label makes the bottle more attractive. The fact that this beer has won numerous awards for its quality is still communicated on the label, but in a more differentiating and contemporary manner.
In total: same qualitative brand, but with a refreshed look.
Source: http://news.claessenscartils.com/
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