Graell CB'a has developed the new image of the Spanish Dairy Condensed Milk, taking advantage of the centenary of its launch.
Born in Spain in 1910. Strong. Popular. The first among the former. 100 years after the brand wants to renew, to use values such as quality and tradition as the axis of its image. That is why CB'a Graell poses a positioning work in order to make a difference over its competitors, emphasizing its main feature: The original recipe since 1910.
The main changes lie in the simplification of the packaging, making the stamp of quality branding that, in turn, sets the pack itself. In addition, this year will see the reminder "100 years" that announces the centenary of the brand. All situated on a deep background, blue or magenta, impacting on the shelf permanently.
Source: http://www.cbagraell.com/
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