Kodak Reveals Business-Enhancing Opportunities for Book Printers and Publishers at 2010 London Digital Book Printing Forum

Book printers and publishers attending Kodak’s presentation at the 2010 London Digital Book Printing Forum were able to discover how to create a raft of new value-adding print opportunities. The presentation, entitled Creating New Options for Book Printers and Publishers, was delivered by Erwin Busselot, Digital Printing Solutions Director, Kodak, EAMER. The event took place on June 9, 2010 from 9am to 5pm at The Royal Society, London.

The 2010 London Digital Book Printing Forum was staged by Interquest, and is based on the company’s recent research into digital book printing. Interquest analysts presented key results from its new study, Digital Book Printing: Market Analysis & Forecast, 2010-2015. The London event followed the success of Interquest’s Digital Book Printing Forums that have been staged in New York since 2006, and in Paris and Montreal since 2008.

The Kodak presentation gave an overview of the company’s book printing solutions that includes the new KODAK PROSPER 5000XL and 1000 Presses, and explained the exciting opportunities available to book printers and publishers. Delegates discovered the most cost-effective run lengths when printing books, and learned why high-volume inkjet can increase accessibility for purchasing books, making it an appealing alternative to e-books.

The wider event afforded delegates an invaluable insight to emerging trends in the book printing and publishing world, and will focus on the following topics:

· Market trends and forecast

· Quantifying the benefits of digital book production

· Applications and opportunities

· Drivers and issues

· Digital book printing solutions

· Trends in substrates, paper handling, and finishing

· The movement towards distribute and print

· Printed books and eBooks

· Developments and announcements at IPEX

Erwin Busselot, Digital Printing Solutions Director, Kodak,  commented: “Kodak has a long tradition of speaking at leading industry events. The London Digital Book Printing Forum was the ideal event for book printers and publishers to share their knowledge and experiences, and discover how they can use the latest technology to improve the way they operate and increase profit margins.

“The Kodak presentation revealed how printers can add a raft of value-adding options to their print infrastructures and generate new revenue. The event was also an excellent opportunity for us to meet existing and potential customers in this key sector. The feedback we get will be forwarded to our research and development team, and will help shape our product development.”

For more information on the 2010 Digital Book Printing Forum, go to www.inter-quest.com/2010LondonForum.htm.

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

(Kodak and Prosper are trademarks of Eastman Kodak Company.)