Following the launch of five new flavours, Belvoir Fruit Farms has introduced a tall, elegant new bottle across its entire cordial range. The 500ml round white flint glass bottle, which is manufactured by Allied Glass, was originally designed by award winning branding and design agency Big Fish.
"We had a very original cordial bottle which we thought got across our core brand values as well as reflecting our heritage, but consumer research found, that while this appealed to our loyal core of consumers, it was not bringing in new purchasers. This new bottle is a cross between an olive oil bottle and a cordial bottle and will give us a very elegant on-shelf presence as well as greater label space to shout about the naturalness of the product."
To launch the new packaging, Belvoir will be running in-store promotions, advertising in prominent ?foodie? magazines and will be travelling the country offering tastings of all the new and existing cordials at major consumer fairs.
Source: http://www.allied-glass.com
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