Innovation in the world of perfumery: an irresistible campaign with a SLEEVER® solution

 

Parfums Cacharel launches Jellies: a deliciously irresistible collection featuring five delectable "barley sugar" bottles for five iconic fragrances.

Jellies are an explosion of colors and sensations presented in fun, hip, reasonably priced, miniature 20ml bottles:

• Tender pink for Anaïs Anaïs (Hyacinth - Jasmine - Sandal wood),
• Soft caramel for Noa (Blackcurrant - Peony - Incense),
• Red hot for Amor Amor (Citrus fruit - Lily of the valley - Vanilla),
• Intense violet for Amor Amor Tentation (Mandarin - Tiara blossom - Cedar wood),
• Incandescent coral for Scarlett (Pear - Honey - White musk).

Flawless 360° decor

The sleeve quickly emerged as a solution capable of providing 360° packaging. Comprised of two sleeves – one for the top and one for the body of the bottle, the spiral of the visual encapsulates both components.

The project called upon all SLEEVER INTERNATIONAL expertise: R&D to supervise operations, Sleever Studio's color proficiency and Decosleeve's high-quality industrial know-how and experience.

 

Source: http://www.sleever.com/