Skip to main content

Nolet Distillery: New design for Ketel 1 Jenever

The genever category is one of the best selling spirits in the Dutch market (25% market share). Since a few years the demand for genever products is decreasing dramatically and is expected to halve in twelve years from now due to the aging consumer group and increased price competition. Today, youngsters are identifying themselves more strongly with brands which are associated with modernity, status, internationality or exclusivity.

Nolet Distillery is producing premium spirits for more than 300 years and Ketel 1 Jenever has grown to the market leader in the premium segment. To strengthen the brand’s position the brand identity needs to be updated (3D/ 2D) with main design focus to remain thé premium genever specialist. The new design should emphasize the brand character and refresh the look and feel to be appealing to the younger consumer group with respect to recognition & heritage.

Ketel-1-2010-Close-up-A2

The new brand presentation is a clear example of leadership and pride, realized due to the improved logo impact, the new structural bottle shape enriched with brand own embossing and advanced labelling. The visual of the kettle represents the authentic feel, craftsmanship and excellent product quality which are the heart of the company since 1691.

  The new Ketel 1 Jenever was launched in June 2010.

Source :www.claessenscartils.com/

Comments