Avery Dennison has promoted Jeroen Diderich to the post of vice president, sales, for Roll Materials Europe Division, based in Leiden, The Netherlands. In his new position, Mr Diderich will work to optimise customer and sales service with the marketing, supply chain, and operations teams, both regionally and globally. He is responsible for driving profitable growth for Fasson labelstocks in Europe, with particular reference to the emerging geographical markets, as well as for increasing the overall market share of self-adhesive labelling.
Mr Diderich joined Avery Dennison in 2003 as director, supply chain, and was promoted to vice president, supply chain and operations, two years later. In the ensuing years, he has been instrumental in implementing Enterprise Lean Sigma, for which he received an Avery Dennison Leadership Excellence Award in 2009; and – having brought divisional safety performance to a world class level – he was also recognised with a Leadership Excellence Award in 2008.
Mr Diderich brings a wide portfolio of expertise and business experience to his new post, fulfilling increasingly senior roles in the paper industry, both in Europe and USA. He has also been involved in many initiatives in the paper, supply chain, and logistics arenas, and lectured part-time in business economics at Erasmus University, Rotterdam, at which he studied for his degree in business economics with strategic marketing management.
Mr Diderich succeeds Georges Gravanis, who has been promoted to vice president and general manager, Avery Dennison Roll Materials Asia Pacific, based in Hong Kong, following four years as vice president, sales, for Avery Dennison Roll Materials Europe.
Mr Diderich lives in Den Haag, The Netherlands, with his wife and five children.
About Avery Dennison
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company’s products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.
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