KODAK PROSPER Press to Expand and Enhance Tribune Direct Marketing’s Capabilities in One-to-One Communications
Tribune Direct Marketing is the first direct marketing company to use the KODAK PROSPER Press Platform to offer unique capabilities for producing personalized, full-color direct mail solutions that meet customers’ requirements in today’s digital marketing environment.
“We believe that the PROSPER Press will be a game-changer for our industry,” said Lou Tazioli, President, Tribune Direct. “The PROSPER Press brings flexibility to vary both the images and content of every single mail piece to achieve maximum relevancy and ROI for our clients.”
Tribune Direct Marketing selected the PROSPER Press because of several features that make it ideally suited for direct marketers looking to increase efficiency and effectiveness. Those features include speed, productivity and substrate flexibility. The PROSPER Press will offer speeds up to 650 feet per minute, while providing offset printing image quality on a broad range of paper. In addition, the press boasts an advanced ink formulation to further enhance print quality, durability and the unique ability to print on glossy coated substrates.
“Our clients are utilizing transaction-level data along with traditional RFM (Recency, Frequency, Monetary), demographic, and lifestyle models to drive a more targeted one-to-one communications strategy,” said Tim Klunder, Vice President of Sales and Client Relations, Tribune Direct. “The PROSPER Press helps us to meet client needs by offering high quality, lower cost personalized print solutions in ways that were not possible before. With the PROSPER Press, fully personalized marketing campaigns are available to clients in ways that are consistent with today’s economic realities and the pressure to improve returns on marketing investments.”
Along with direct marketing solutions, Tribune Direct will produce niche publications and other highly targeted printed material with the PROSPER Press.
“Tribune Direct is one of the leading thought leaders and practitioners in direct marketing that has built its reputation for developing outstanding programs that get results in a number of ways, including embracing the latest technology,” said Ronen Cohen, Vice President, Inkjet Printing Solutions, Kodak. “We look forward to working with Tribune Direct on taking its direct marketing capabilities and solutions to even greater heights with the support of the PROSPER Press.”
Executives from Tribune Direct will discuss their plans to bring new direct mail capabilities to customers during a live interview in the K-Zone, scheduled for Monday, Oct. 4, at 10:30 a.m. CST at Kodak’s Graph Expo booth (#1227). The session will be streamed live over the Internet at www.kzonelive.com.
KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals in 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for commercial printing, graphic communications, document imaging, data storage and retail industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
Tribune Direct, a division of Tribune Company, offers direct mail to its clients on a national level. With more than 360 employees, Tribune Direct produces and mails more than seven million pieces of direct mail per day. Tribune Direct combines the national reach of five direct mail facilities located throughout the United States with the local touch of regional partnerships established from coast to coast. Tribune Direct exceeds client expectations by focusing on quality, efficiency, and on-time delivery while adding strategic insights to every client program to increase response and ROI.
About KODAK PROSPER Solutions
Based on innovative KODAK Stream Inkjet Technology, KODAK PROSPER Solutions deliver digital without compromise, enabling print service providers to produce offset class output in terms of speed, quality, and cost for their clients.
The family of KODAK PROSPER Products includes the KODAK PROSPER S10 Imprinting System, for direct mail, catalogs, magazines, newspapers, inserts, and transactional documents; KODAK PROSPER 1000 Press for books and direct mail; and KODAK PROSPER 5000XL Press for books, direct mail, catalogs/inserts and magazines. For more information, visit www.prosper.kodak.com.