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Kodak to Showcase the KODAK VERSAMARK VL2000 Printing Systems at On Demand Russia 2010

Delegates attending On Demand Russia 2010 can discover how to generate additional revenue and spur growth by visiting the Kodak booth. The company will be demonstrating the KODAK VERSAMARK VL2000 Printing System, and will show print service providers how they can use this cutting-edge digital system to increase productivity and exploit new business opportunities. On Demand Russia 2010 takes place 18-22 October 2010 in Moscow at the Crocus Expo International Exhibition Centre. Kodak will be presenting its solutions at its booth in Pavilion 2, Hall 5.

VERSAMARK VL-Series Printing Systems showcase – a solid platform for business growth

Based on a flexible, powerful Drop on Demand (DOD) inkjet printing platform, KODAK VERSAMARK VL-Series Printing Systems are equipped to handle complex variable data print applications, such as transactional documents and direct mail. They reduce costs and turnaround times by streamlining the production process through forms replacement – eliminating the two-step process of printing offset forms or master documents and then imprinting variable data offline. With VERSAMARK VL-Series Printing Systems, users can produce a complete color, personalized document in one pass.

The VL2000 targets data centers with volumes of more than 1 million images per month of transactional, promotional and TransPromo documents such as billing, account statements and direct mail solicitations. It operates at maximum production capacity of 1,090 A4 impressions per minute. The VL2000 provides a cost effective solution for data center printers that serve their customers with short runs of high quality documents, as well as longer run transaction and promotional materials. Low operational costs makes this system particularly economical for applications like multipage financial statements, credit card bills and telecommunications invoices.

Kodak will also be showcasing in the Flexo area a KODAK TRENDSETTER NX Platesetter, so delegates can see firsthand its outstanding imaging technology and process stability. While in the Unified Workflow area, there will be two work stations to demonstrate a variety of products, such as KODAK PRINERGY CONNECT Workflow System, KODAK PRINERGY EVO Software, KODAK INSITE Prepress Portal System, KODAK COLORFLOW Software, KODAK PREPS Imposition Software and KODAK PANDORA Step and Repeat Software.

Delegates can also discover how to improve the way they operate by attending the On Demand Russia 2010 education conference, which runs October 18 – 19. Expert speakers will provide insights on key applications, technologies and value-added services that printers can incorporate into their business strategies.Kodak will deliver a keynote presentation at the conference, entitled "Future technology trends and using them to improve your bottom line".

Two tracks will run parallel at the conference. Building your business – understanding and choosing technology is for those who are considering, or have recently invested in, a print-on-demand system. While the second track, "Making money with digital – business development, applications and opportunities", is for those already established in the digital print market.

Evandro Matteucci, VP Marketing at Kodak, comments: “The VERSAMARK VL2000 System gives Russian print service providers what they need to set themselves apart from the competition. The systems can help them drive new revenue, enabling them to take on short runs and create value-adding products for customers, such as personalized documents and TransPromo billing.”

Mr. Matteucci will deliver Kodak’s keynote presentation at the conference: “On Demand Russia is about more than showcasing our latest products. It’s also an invaluable education event, and gives us a platform to share our expertise with print service providers in the region. Delegates will learn how the huge advances in digital print technology can help them accelerate business growth. We aim to show attendees how implementing digital KODAK Solutions can help establish them as leaders in the Russian print market.”

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.