“Sidel has been present for 30 years in South Africa, through our agent. Now is the time to go further. Establishing our own local company is a first step,” says Mart Tiismann, Sidel President & CEO, “in strengthening our local presence for greater responsiveness and stronger support to our local customers.
We also plan to bring additional resources onboard soon in order to offer more service capabilities and competences”.
The Johannesburg-based company is, since June, the home base to support all countries in Southern Africa, including Namibia, Botswana, Zimbabwe, Zambia, Malawi, Tanzania, Mozambique, Lesotho and Swaziland. “The decision to create Sidel South Africa epitomizes our commitment to the whole region,” continues Mart Tiismann, “to supply nearby support to our already large installed base and to accompany the growth of beverage manufacturers. We are confident that economic growth in the future will continue to drive beverage consumption in Southern Africa.”
Today, Sidel has a large installed base of more than 400 pieces of equipment in Southern Africa. This is a growing market in all types of beverage businesses, where Sidel is mainly involved in CSD, beer, and converters. According to Euromonitor, 3.5 billion liters of beer and 4 billion liters of CSD were consumed in South Africa in 2009. And even more importantly, forecasts for 2010 to 2014 are positive: the compound annual growth rate (CAGR) for beer is forecasted to be 5.4%, while for carbonated beverages it is expected to be 1.6%.
Good growth prospects must be accompanied and supported by more resources, and this is what Sidel is committed to do.