CCL Decorative Sleeves’ technical and design skills have been widely recognised at the recent UK Packaging Awards. The company was shortlisted for two of its creations in the Label of the Year category, with the special cricket ball sleeve for Marmite taking the top honour.
The limited edition Marmite recipe, containing the same yeast used in Marston’s Pedigree beer, was developed to celebrate the 2009 Ashes Series and Marston’s position as the official beer of English cricket.
Sleeving was the only solution that could effectively replicate a cricket ball on such a challenging jar shape. The PET film fits tightly around the curves of the jar while being robust enough to remain in good condition and resist scuffing when on the glass container. The sleeve, gravure printed in seven colours, is shrunk onto the jar within very tight tolerances to allow the graphics to be accurately centred.
“Tinkering with the iconic pack for one of the nation’s favourite toast-toppers must be a daunting task but it’s one that CCL Decorative Sleeves pulled off with aplomb for this sporty spin on the traditional Marmite jar…The firm shrunk a PET sleeve onto the pack, which hugs the famous curves while remaining scuff-resistant and, most importantly, keeping the graphics accurately centred – not bad given the asymmetric shape of the jar. Howzat, as they say.”