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New Bottle Helps Elsdorfer to Dress 'Fresh'

RPC Kutenholz has developed the bottle for Elsdorfer Feinkost AG’s new range of fresh salad dressings, launched under the Elsdorfer brand name.


Consumers can choose between five irresistible types from supermarket chiller cabinets: American, French, garlic, yogurt and reduced-fat yogurt. The high-quality dressings are carefully produced without flavour-enhancing additives, preservatives and artificial colourings, offering consumers a maximum freshness experience to enjoy their salads.

The 250 ml bottle was developed in close collaboration with RPC Kutenholz. "Our requirements for a new, topical packaging format for salad dressing were perfectly fulfilled by RPC Kutenholz,” explains Claudia Jonek, Marketing Manager at Elsdorfer Feinkost AG.

The bottle is characterised by high functionality and appearance. The robust packaging is designed to rest comfortably in the hand, while further convenience is assured by a hinged, resealable cap and a large opening for effective pouring of the dressing. The use of transparent polypropylene ensures an excellent view of the delicious dressings, an overall impression of quality that is reinforced by a partly transparent sleeve.