Chadwicks Sleeves is helping to add that designer finishing touch in bathrooms and kitchens across the country by creating decorative sleeves for a new luxury hand-wash product.
Chadwicks Sleeves worked closely with its customer, CRC Innovations, to develop four distinctive bottle sleeves for the luxury cosmetics product, Casa Dolce Casa, designed to enhance a range of interior styles.
The 50 micron, six colour UV flexo-printed sleeves provide a decorative sleeve label for the 500ml hand-wash product, available in a range of designs specially developed by a team of interior designers. These include urban-chic grey for contemporary, minimalist living, right through to a deep pink, floral damask style for interiors with a more opulent feminine touch.
Chadwicks Sleeves worked in partnership with CRC Innovations and M&H Plastics to create a product that would appeal to a range of consumers who value an added element of style.
Richard Cutworth, business development manager at Chadwicks Sleeves, said: “As a specialist company in the manufacture of decorative shrink sleeves, we are making great strides forward within the healthcare and cosmetic sector and the Casa Dolce Casa range of hand-washes gave us the perfect opportunity to convey the high level of quality and intricacy that can be achieved for our customers.
“Our shrink sleeves provide the perfect, contemporary packaging solution for products within this sector with many benefits such as tamper evidence features and 360 degree, top to toe decoration to maximise the surface area of the product. Low cost origination for UV Flexo sleeves also make sleeves a viable option for new toiletries products.”
Theresa Taylor of CRC Innovations said: “Our aim with Casa Dolce Casa was to create an original product designed to compliment the home whilst adding a touch of luxury to everyday surroundings. Working closely with M&H and Chadwicks enabled us to create a truly unique concept with a strong overall visual identity.”
Paul Myhill of M&H Plastics said: “This range of products is something totally different in the marketplace. Hand washes are used in bathrooms and kitchens in many different décor styles and this stunning new range ensures that the product adds an extra touch of style in any home.”